This report will look at the following areas:

• The proportion of consumers who rate their health as good or excellent.
• The areas of health that consumers plan to make improvements to over the next year.
• Insights into what consumers research in terms of improving their health and nutrition.
• The proportion of consumers who monitor their intake of the following at least some of the time.
• Consumer attitudes toward their diets.
• The proportion of consumers who monitor their intake of certain ingredients.
• Consumer attitudes toward DNA and genes.
• The proportion of consumers who have conducted research into their genetics and the changes consumers made as a result of this.
• The number of consumers who have heard of nutrition genetic testing and where they heard about this.
• The proportion of consumers who say they find the concept of nutrition genetic testing appealing when given a definition, those who would be willing to use it, and why.
• The amount of consumers who would be concerned that health professionals or other third parties would hold information about their genetics/DNA.
• The reasons nutrition genetic testing does not appeal to consumers.
• Levels of consumer interest in food and drink products customized to meet their individual nutritional needs and the reasons for this.
• The proportion of consumers who seek such products.
• The different product categories and nutrients consumers are interested in seeing customized food and drink.