This report will look at the following areas:

• Consumer perceptions toward their pet and the extent to which they humanize their pet.
• The types of pet food that owners give to their pet.
• The most appealing product attributes which determine purchasing.
• Consumer perceptions toward the influence of rising living costs on purchasing habits for pet products.
• The steps consumers are taking to address rising living prices.
• The proportion of dog owners who say they are concerned about the weight of their pet and the steps they are taking to help their pet lose weight.
• The key priorities for owners when purchasing pet products.
• The proportion of dog owners who say they are attentive to the ingredients in the pet products that they purchase.
• The most appealing formulation and health claims that owners like to see on pet products.
• The proportion of dog owners who say the monthly cost of keeping pets healthy is expensive.
• The proportion of dog owners who say they are “possibly” or “definitely” worried about the ability to handle rising healthcare costs.
• Levels of consumer willingness to purchase certain technologically advanced products to help monitor and improve their pet’s health.
• The appeal of alternative protein sources in pet products.
• The attributes that owners feel make a pet product more premium.
• The proportion of dog owners who say great taste is important when seeking out pet products.
• The proportion of dog owners who say they monitor whether their pets like the taste of the products they purchase.
• The proportion of dog owners who say they like to see new and unusual flavors when seeking out pet products, including the kind of new and unusual flavors owners like to see.
• The proportion of dog owners who say it is okay for my pet to enjoy an indulgent food-based treat as part of an overall healthy diet.
• How often owners give their pets food-based treats.