FMCG Gurus – Dairy Trends in Asia Pacific – Regional Report – 2024
Report Description:
This report explores dairy trends in Asia Pacific. The report examines the evolving consumer attitudes and behaviours towards dairy consumption and the plant-based market. Our findings explore the kinds of nutritional labelling and health-boosting claims that consumers find appealing. The report also explores customer perceptions around quality, value and sustainability when it comes to dairy products.
This report will look at the following areas:
- How often individuals consume various types of dairy products and how their consumption habits have changed over the last twelve months.
- The number of consumers who check nutritional labelling on specific dairy products and insights into the kind of information that they check for.
- The attributes that help shape consumer perceptions around whether a dairy product is genuinely fresh.
- The number of consumers who consume plant-based dairy and the kind of products consumed.
- The factors and claims that influence decision-making when choosing plant-based dairy.
- The concerns that consumers have around plant-based dairy.
- The attributes that consumers feel are important when choosing fresh dairy.
- Insights into the most appealing claims to consumers.
- The kind of claims and pledges consumers look out for when seeking out dairy products.
How This Report Can Benefit the Industry:
- Gain a deep dive into the dairy and plant-based dairy market at the category level, understanding how consumption habits are evolving and how specific categories are perceived.
- Understand the role that health and nutrition has on purchasing habits from an avoidance and moderation, functional, and sustainability perspective.
- Examine the role of sustainability on product choice and discover what other product attributes shape perceptions of quality and value.
Files included in this report:
Dairy-Trends-in-Asia-Pacific-Regional-Report-2024.pdf
Dairy-Trends-in-Asia-Pacific-Regional-Report-2024.pptx