FMCG Gurus – Performance Nutrition Trends in 2024 – Global Report – 2024
Report Description:
This report explores the trends among high performance consumers. The report offers insight into consumer attitudes and behaviours towards their health goals, areas of improvement in health, consumption habits and more. This includes evaluating consumer attitudes and behaviors toward certain claims, factors, and flavors in sports nutrition products. In addition, the report offers actionable recommendations for consumers in the performance nutrition market.
This report will look at the following areas:
- The reasons why consumers go to the gym or participate in high intensity workouts.
- Health areas that consumers have looked to improve in the last six months.
- The kinds of health problems specifically related to workout routines that consumers suffer from.
- The proportion of consumers who consider themselves to be an endurance athlete.
- Insights into the ingredients consumers like to obtain energy from when engaging in high intensity workouts.
- The number of consumers who have heard of certain ingredients.
- The products consumers use to help facilitate their workout routines either before, during or after their workout and the reasons why they do so.
- Decreased or increased consumption habits in the performance nutrition market in the last year.
- Factors consumers would change to improve sports nutrition products.
- The most appealing flavors, factors, and claims when choosing sports nutrition products.
- Consumer attitudes regarding the efficacy of certain products in helping achieve their health goals.
- Consumer appeal in various protein sources.
How This Report Can Benefit the Industry:
- Gain an understanding of evolving consumer attitudes toward their performance nutrition and how these have changed over the last twelve months.
- Understand what steps consumers are taking to improve their nutrition, and how the industry can help facilitate these actions.
- Determine what challenges consumers face when trying to meet their nutritional needs, and what the industry can do to help them overcome these barriers.
Files included in this report:
Performance-Nutrition-Trends-in-2024-Global-Report-2024.pdf
Performance-Nutrition-Trends-in-2024-Global-Report-2024.pptx