FMCG Gurus – Bakery Trends in Europe – Regional Report – 2024
Report Description:
This report explores the bakery trends in Europe. The report offers insight into the evolving consumer behaviors and attitudes towards various types of bakery products. Our findings explore the kinds of nutritional labelling, free-from claims and health-boosting claims that consumers find appealing. In addition, this report presents consumer perceptions around notions of quality and sustainability when it comes to bakery products.
This report will look at the following areas:
- How often individuals consume various types of bakery products and how their consumption habits have changed over the last twelve months.
- The number of consumers who check nutritional labelling on specific bakery products and insights into the kind of information that they check for.
- The attributes that help shape consumer perceptions around whether a bakery product is genuinely fresh.
- The reasons behind why consumers eat bakery products.
- Insights into which claims appeal to consumers and inform purchasing decisions.
- How often consumers check the ‘best before’ date when purchasing certain bakery products.
- The attributes that consumers feel makes a bakery product more premium/higher quality.
- The kind of claims and pledges consumers look out for when seeking out bakery products.
How This Report Can Benefit the Industry:
- Gain a deep dive into the bakery market at the category level, understanding how consumption habits are evolving and how specific categories are perceived.
- Understand the role that health and nutrition has on purchasing habits from an avoidance and moderation, functional, and sustainability perspective.
- Examine the role of sustainability on product choice and discover what other product attributes shape perceptions of quality.
Files included in this report:
Bakery-Trends-in-Europe-Regional-Report-2024.pdf
Bakery-Trends-in-Europe-Regional-Report-2024.pptx