FMCG Gurus – Soft Drink Trends in Europe – Regional Report – 2024
Report Description:
This report explores consumer attitudes and behaviours towards the Soft Drinks market in Europe. The report examines insights into consumption habits, perceptions around ingredients, product attributes, nutritional labelling, health claims, and sustainability.
This report will look at the following areas:
- The proportion of consumers who say they turn to soft beverages at least weekly.
- How consumption habits have changed over the last six months.
- What consumers look for when checking nutritional labelling.
- The kinds of attributes consumers think make a beverage more premium or higher quality and the most appealing claims.
- The concerns consumers have around certain ingredients.
- The reasons why consumers drink certain beverages.
- The proportion of consumers who say sustainability claims/pledges are important when choosing what beverages to buy.
- The benefits associated with botanical ingredients.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the soft drinks market by using consumer insights to suggest opportunities and innovation for the future.
- Claims: Reveals the claims consumers want to see when considering different types of soft drinks. Including the ingredients, health benefits, and sustainability pledges they find appealing.
Files included in this report:
Soft-Drink-Trends-in-Europe-Regional-Report-2024.pdf
Soft-Drink-Trends-in-Europe-Regional-Report-2024.pptx