Report Description:

This report explores the evolving consumer trends in stress reduction and the rising interest in adaptogenic ingredients. As nearly half of consumers seek to lower their stress levels in the coming year, there is a significant shift towards natural and clean label products that promote health benefits. The popularity of adaptogens (ingredients known for their stress-relieving properties) has gained traction among consumers who are increasingly knowledgeable about these components. Younger demographics, in particular, express dissatisfaction with their current stress and anxiety levels, indicating a demand for personalized and functional food and drink products that address their specific health needs. This report delves into trending adaptogens, actionable strategies for product development, and marketing recommendations to align with consumer preferences.