FMCG Gurus – Convenience – Top 5 trends for 2025
Report Description:
To many consumers today, convenience means flexibility as consumers perceive time scarcity, urgency, and stress to be at a high. This report looks at the top 5 trends concerning convenience in 2025, and how these can affect brands and marketing strategies going forwards.
This report will explore the following:
- An introduction to convenience in 2025.
- How fragmented mealtimes are encouraging snacking amongst consumers.
- Examines how consumers are seeking temporary escapism in their snacks and on-the-go beverages.
- Consumers are expecting results and information to be available instantly.
- Explores how consumers are no longer willing to compromise quality for convenience.
- Snacks that offer the most satiety are popular with consumers who are seeking prolonged fulfilments.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the health and wellness market by using consumer insights to suggest areas of opportunity and innovation for the future.
- Provides detailed insights-driven analysis to assist and enhance product development inline with evolving consumer behavior and needs.
- Emphasizes that consumers are not willing to compromise on health or nutritional value when using convenience products.
Files included in this report:
FMCG-Gurus-Convenience-Top-5-trends-for-2025.pdf
FMCG-Gurus-Convenience-Top-5-trends-for-2025.pptx