FMCG Gurus – Premiumization – Top 5 trends for 2025
Report Description:
Within the industry, many manufacturers and brands will adopt a strategy of premiumization in order to create a high-quality value-driven product that justifies its high price. However, as the concept of what is considered valuable is different for each consumer, it can often be a challenge to “premiumize” products. This report explores FMCG Gurus’ top 5 premiumization trends for 2025 which will appeal to the largest proportion of consumers.
This report will explore the following:
- What drives consumers to buy premium products.
- How certain claims can reduce price sensitivity and encourage impulsive purchasing.
- The importance of packaging and brand in influencing perceptions of value and premium.
How This Report Can Benefit the Industry:
- Provides insights into the current influences shaping consumer perceptions of premium.
- Advise and assist creative brand and marketing strategies in line with evolving consumer preferences and behaviors .
Files included in this report:
FMCG-Gurus-Premiumization-Top-5-trends-for-2025.pdf
FMCG-Gurus-Premiumization-Top-5-trends-for-2025.pptx