FMCG Gurus -FMCG Gurus – Beverages – Four things to get right in 2025 – Global Report – 2025

FMCG Gurus – Beverages – Four things to get right in 2025 – Global Report – 2025

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FMCG Gurus – Beverages – Four things to get right in 2025 – Global Report – 2025

 Geographies: Global  Industries: Category Insight, Non-Alcoholic Beverages  Published Date: 2025

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FMCG Gurus – Beverages – Four things to get right in 2025 – Global Report – 2025

Report Description:

This report examines consumers attitudes, behaviors, and perceptions surrounding hot and cold beverages. Offering insights into the current major industry trends, this report provides actionable recommendations following evolving consumer needs within the beverages industry.

This report will look at the following areas:

  • How consumers incorporate different beverages into their lives.
  • How consumers are maximizing their moments of indulgence through their beverage choices.
  • Why consumers are seeking beverage products.
  • How consumers are expressing themselves through their beverage choices.
  • The ways in which beverage brands can appeal to consumers through flavor, texture, and packaging.
  • Which ingredients consumers are looking for in their beverage choices.
  • What claims consumers are seeking on their beverage products.

FMCG Gurus – Beverages – Four things to get right in 2025 – Global Report – 2025

Report Description:

This report examines consumers attitudes, behaviors, and perceptions surrounding hot and cold beverages. Offering insights into the current major industry trends, this report provides actionable recommendations following evolving consumer needs within the beverages industry.

This report will look at the following areas:

  • How consumers incorporate different beverages into their lives.
  • How consumers are maximizing their moments of indulgence through their beverage choices.
  • Why consumers are seeking beverage products.
  • How consumers are expressing themselves through their beverage choices.
  • The ways in which beverage brands can appeal to consumers through flavor, texture, and packaging.
  • Which ingredients consumers are looking for in their beverage choices.
  • What claims consumers are seeking on their beverage products.

How This Report Can Benefit the Industry:

  • Understand what are the current biggest influences on consumer behaviour and attitudes.
  • Offer advice as to how beverage products and brands can adapt and innovate to address growing consumer needs within the industry.

Files included in this report:

  • FMCG-Gurus-Beverages-Four-things-to-get-right-in-2025-Global-Report-2025.pdf
  • FMCG-Gurus-Beverages-Four-things-to-get-right-in-2025-Global-Report-2025.pptx
  • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Prioritizing Pleasure
  • [FCT470] To what extent do you agree with the following statement “I am happy for food/drink to be less tasty if it contains functional ingredients that help boost health” - 2022, 2020, 2025
  • [NAB669] What are the reasons that you drink the following beverages in the morning? Please select all the reasons that apply - 2021, 2024
  • [NAB720] What are the reasons that you drink the following beverages in the afternoon? Please select all the reasons that apply - 2021, 2024
  • [FCT437] How appealing are traditional/nostalgic flavors? By traditional flavors we mean flavors that remind you of the past - 2022, 2020, 2025
  • [NAB678] What are the reasons that you drink the following beverages in the evening? Please select all the reasons that apply - 2021, 2024
  • [FCT538] What flavors would you classify as reminding you of the past when it comes to soft drinks? Please select all that apply - 2022, 2020, 2025
  • [NAB167] How appealing are the following claims when related to the following type of products? - 2021, 2024
  • [FCT768] To what extent do you agree with the following statement: “I like food and drink products with new and unusual/exotic flavors” - 2022, 2020, 2025
  • [NAB418] Would the use of botanicals/botanical flavors make you increase your consumption of beverages? - 2021, 2024
  • [NAB202] Do you think you would be able to spot a botanical ingredient on a soft drink label? - 2021, 2024
  • [FCT945] To what extent do you agree with the following statement: “I like food and drink products with unusual textures” - 2022, 2020, 2025
  • [FCT600] To what extent do you agree with the following statement: I like food and drink products with new and experimental colors? - 2022, 2020, 2025
  • [NAB131] What benefits do you associate with botanical ingredients? - 2021, 2024
  • [FCT963] What kind of new and unusual/exotic flavors do you like? Please select all that apply - 2022, 2020, 2025
  • [NAB061] Do you look out for any of the following claims/pledges when beverage products Please select all that apply - 2021, 2024
  • [FCT831] Why do you like new and unusual/exotic flavors? Please select all that apply - 2022, 2020, 2025
  • [EMO105] Please now think about the concept of self-care and looking after your mental well-being? How important do you think it is to enjoy small moments of indulgences when turning to food and drink for self-care purposes? - 2024
  • [AN779] To what extent do you agree with the statement "It is ok to consume an indulgent treat occasionally as part of a healthy diet" - 2021, 2019, 2023
  • [EMO524] To what extent do you agree with the statements? Please select the answer that best fits - 2024
  • [SU601] To what extent do you agree with the following statements? - 2022, 2020, 2019, 2024
  • [EMO137] How interested are you in the following? - 2024
  • [EMO885] What steps will you take to boost your hydration? Please select all that apply - 2024
  • [SU755] What barriers do you think exist when it comes to leading a more environmentally friendly diet? Please select all that apply - 2022, 2020, 2019, 2024
Bright and Bold
  • [EMO105] Please now think about the concept of self-care and looking after your mental well-being? How important do you think it is to enjoy small moments of indulgences when turning to food and drink for self-care purposes? - 2024
  • [AN779] To what extent do you agree with the statement "It is ok to consume an indulgent treat occasionally as part of a healthy diet" - 2021, 2019, 2023
  • [FCT470] To what extent do you agree with the following statement “I am happy for food/drink to be less tasty if it contains functional ingredients that help boost health” - 2022, 2020, 2025
  • [FCT437] How appealing are traditional/nostalgic flavors? By traditional flavors we mean flavors that remind you of the past - 2022, 2020, 2025
  • [FCT538] What flavors would you classify as reminding you of the past when it comes to soft drinks? Please select all that apply - 2022, 2020, 2025
The Mantra is Wellbeing
  • [FCT963] What kind of new and unusual/exotic flavors do you like? Please select all that apply - 2022, 2020, 2025
  • [FCT831] Why do you like new and unusual/exotic flavors? Please select all that apply - 2022, 2020, 2025
Elevating Our World
  • [EMO524] To what extent do you agree with the statements? Please select the answer that best fits - 2024
  • [NAB167] How appealing are the following claims when related to the following type of products? - 2021, 2024
  • [EMO137] How interested are you in the following? - 2024
  • [NAB418] Would the use of botanicals/botanical flavors make you increase your consumption of beverages? - 2021, 2024
  • [NAB131] What benefits do you associate with botanical ingredients? - 2021, 2024
  • [EMO885] What steps will you take to boost your hydration? Please select all that apply - 2024
Actions
  • [SU601] To what extent do you agree with the following statements? - 2022, 2020, 2019, 2024

Files included in this report:

  • FMCG-Gurus-Beverages-Four-things-to-get-right-in-2025-Global-Report-2025.pdf
  • FMCG-Gurus-Beverages-Four-things-to-get-right-in-2025-Global-Report-2025.pptx
  • If you are a user, click here to login and download the report.