FMCG Gurus – E-Commerce Trends in Japan – Country Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors toward online shopping for food, drink and household care items in Japan. Findings include the proportion of consumers shopping online, key motivations and how consumers expect brands to better serve their needs in the e-commerce market.
This report will look at the following areas:
- Consumer insights into where consumers shop for their food, drink and household care items, whether it be in physical stores, online, or a combination of both, as well as the reasons for this.
- The length of time that consumers have been shopping online and whether they feel satisfied with the service.
- Insights into why consumers began shopping online for food, drink and household care items.
- The motivations behind why consumers continue to shop for food, drink and household care items online.
- Consumer trust around online shopping and insights into the kinds of products consumers seek out in store as opposed to online.
- The improvements that consumers would like to see in e-commerce outlets.
- The problems consumers face when shopping online and how brands can combat these issues.
- Consumer willingness around paying delivery charges and the cost of delivery charges.
- How quickly consumers expect delivery to take when ordering from online retailers.
FMCG Gurus – E-Commerce Trends in Japan – Country Report – 2025
Report Description:
This report explores insights into consumer attitudes and behaviors toward online shopping for food, drink and household care items in Japan. Findings include the proportion of consumers shopping online, key motivations and how consumers expect brands to better serve their needs in the e-commerce market.
This report will look at the following areas:
- Consumer insights into where consumers shop for their food, drink and household care items, whether it be in physical stores, online, or a combination of both, as well as the reasons for this.
- The length of time that consumers have been shopping online and whether they feel satisfied with the service.
- Insights into why consumers began shopping online for food, drink and household care items.
- The motivations behind why consumers continue to shop for food, drink and household care items online.
- Consumer trust around online shopping and insights into the kinds of products consumers seek out in store as opposed to online.
- The improvements that consumers would like to see in e-commerce outlets.
- The problems consumers face when shopping online and how brands can combat these issues.
- Consumer willingness around paying delivery charges and the cost of delivery charges.
- How quickly consumers expect delivery to take when ordering from online retailers.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the e-commerce industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when visiting e-commerce outlets and how brands can help to address these issues.
Files included in this report:
FMCG-Gurus-E-Commerce-Trends-in-Japan-Country-Report-2025.pdf
FMCG-Gurus-E-Commerce-Trends-in-Japan-Country-Report-2025.pptx