FMCG Gurus & Lubrizol Present
Simplifying Science: Trustworthy Health Claims and Effective Bioavailability.
WEBINAR DATE:
14th May 2025
WEBINAR START TIME:
15:00PM (BST) | 16:00PM (CEST)
DURATION:
60 Minutes
Presentation Description:
Consumers are increasingly proactive about their health, but their awareness and understanding of health topics can vary significantly. They often make assumptions about unfamiliar terms, which can lead to misconceptions. The nutraceuticals industry faces a challenge: consumers appreciate scientific information, but it must strike a balance between being too simplistic and too overwhelming. Bioavailability—the absorption and use of substances by the body—is crucial for health benefits but often complex and misunderstood. Simplifying this concept is essential for consumer understanding and trust. Lubrizol Nutraceuticals addresses this need with LIPOFER™ microcapsules and MAGSHAPE™ microcapsules, offering science-backed, proven clinical data on effective absorption. Their microencapsulated technology optimizes the delivery of iron and magnesium, making mineral absorption simpler and providing effective health benefits with fewer side effects.
3 Key Benefits:
1. Understanding Bioavailability:
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Importance of how substances are absorbed and used by the body. |
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Impact on health benefits and efficacy. |
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The need to simplify what bioavailability means. |
2. Effective Communication:
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Balancing scientific information to avoid overwhelming consumers. |
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Highlighting benefits over ingredients. |
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Learn to communicate how better absorption leads to better health results. |
3. Lubrizol Nutraceuticals' Contribution:
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Simplifying Mineral Absorption: Using science-backed products like LIPOFER™ and MAGSHAPE™ microcapsules. |
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Optimized Delivery: Enhancing iron and magnesium absorption through advanced microencapsulated technology. |
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Proven Efficacy: Clinical data demonstrating effective absorption with fewer side effects. |
Speakers:
Mike Hughes
Head of Research & Insight at FMCG Gurus
Mike Hughes is Head of Research and Insight and has over 17 years’ experience analysing consumer trends across the food, drink and supplement industry. Mike has a particular interest in challenging industry perceptions when it comes to assumptions around how consumers think and behave, as well as identifying new and evolving trends across markets.
Isabel Gómez
Global Marketing Manager, Lubrizol Nutraceuticals
Isabel Gómez is the Global Marketing Manager at Lubrizol Nutraceuticals. With over 12 years of B2B marketing experience, she drives business growth through strategic initiatives. Isabel holds degrees in Chemical Engineering and Marketing.
