FMCG Gurus – Foodservice in Europe – Regional Report – 2025
Report Description:
This report explores consumer attitudes and behaviors towards consumers spending habits in foodservice outlets in Europe. Our findings explore the factors that help consumers decide between which foodservice channels to visit, including consumer motivations, the importance of indulgence and innovation and attitudes towards health and sustainability claims.
This report will look at the following areas:
- The reasons why consumers visit foodservice channels at different times of the day.
- The taste, sensory, ingredient and environmental trends that consumers would like to see foodservice outlets incorporate within their menu.
- Satisfactions towards menus that cater for different dietary requirements.
- How the cost-of-living has affected consumer spending habits within the foodservice market and the changes consumers have made to their spending habits.
- The proportion of consumers that say they visit foodservice outlets for snacking and the kinds of offerings they would like to see at these outlets.
- The attributes that consumers consider to be premium at foodservice outlets.
- The type of cuisine that consumers prefer to eat when visiting foodservice outlets.
- The appeal of different types of flavor and texture innovations.
- How consumers perceive limited time offerings.
- How consumers believe that foodservice outlets can help to better capture their attention.
- How important healthy eating at foodservice outlets is for consumers at different times of the day.
- The type of nutritional information that consumers would like to see published on the menus of foodservice outlets.
- The type of ingredients that consumers like to see promoted at foodservice outlets.
- How consumers perceive sustainability claims.
FMCG Gurus – Foodservice in Europe – Regional Report – 2025
Report Description:
This report explores consumer attitudes and behaviors towards consumers spending habits in foodservice outlets in Europe. Our findings explore the factors that help consumers decide between which foodservice channels to visit, including consumer motivations, the importance of indulgence and innovation and attitudes towards health and sustainability claims.
This report will look at the following areas:
- The reasons why consumers visit foodservice channels at different times of the day.
- The taste, sensory, ingredient and environmental trends that consumers would like to see foodservice outlets incorporate within their menu.
- Satisfactions towards menus that cater for different dietary requirements.
- How the cost-of-living has affected consumer spending habits within the foodservice market and the changes consumers have made to their spending habits.
- The proportion of consumers that say they visit foodservice outlets for snacking and the kinds of offerings they would like to see at these outlets.
- The attributes that consumers consider to be premium at foodservice outlets.
- The type of cuisine that consumers prefer to eat when visiting foodservice outlets.
- The appeal of different types of flavor and texture innovations.
- How consumers perceive limited time offerings.
- How consumers believe that foodservice outlets can help to better capture their attention.
- How important healthy eating at foodservice outlets is for consumers at different times of the day.
- The type of nutritional information that consumers would like to see published on the menus of foodservice outlets.
- The type of ingredients that consumers like to see promoted at foodservice outlets.
- How consumers perceive sustainability claims.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the foodservice market by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when visiting foodservice outlets and how brands can help to address these issues.
Files included in this report:
FMCG-Gurus-Foodservice-Regional-Report-Europe-2025.pdf
FMCG-Gurus-Foodservice-Regional-Report-Europe-2025.pptx