FMCG Gurus -FMCG Gurus- Meat and Plant Based Trends in Europe – Regional Report – 2025

FMCG Gurus- Meat and Plant Based Trends in Europe – Regional Report – 2025

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FMCG Gurus- Meat and Plant Based Trends in Europe – Regional Report – 2025

 Geographies: Denmark, Europe, France, Germany, Italy, Poland, Spain, UK  Industries: Category Insight, Meat & Plant-Based Protein  Published Date: 2025

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FMCG Gurus- Meat and Plant Based Trends in Europe – Regional Report – 2025

FMCG Gurus- Meat and Plant Based Trends in Europe – Regional Report – 2025

Files included in this report:

  • FMGC-Gurus-Meat-and-Plant-Based-Trends-in-Europe-Regional-Report-2025.pdf
  • FMGC-Gurus-Meat-and-Plant-Based-Trends-in-Europe-Regional-Report-2025.pptx

    • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Section 1: Protein Consumption
  • [MPP518] How would you describe your diet? Please select the answer that best fits - 2020, 2019, 2018, 2022, 2025
  • [MPP906] You state that you plan to cut out meat completely . How long do thing it will take to do this? Please select the answer that best fits - 2025
  • [MPP996] Compared to meat-based protein sources, do you think there are any negatives with plant-based protein products? - 2020, 2019, 2018, 2022, 2025
  • [MPP519] Compared to dairy-based protein sources, do you think there are any negatives with plant-based protein products? - 2020, 2022, 2025
  • [MPP056] You state that you find protein hybrid products appealing. Why is this? Please select all that apply - 2025
  • [MPP121] Protein hybrid products are those in which part of the animal-based proteins found in meat products have been replaced by plant-based proteins. How appealing do these products sound? (i.e. products that are a combination of animal and plant-based protein) - 2025
  • [MPP772] Do you think you have enough protein in your daily diet? - 2020, 2019, 2018, 2022, 2025
  • [MPP740] Would you like to increase the amount of protein you have in your diet? - 2020, 2019, 2018, 2022, 2025
Section 2: Dairy Alternatives
  • [MPP223] What benefits do you associate with protein in general? Please select all that apply - 2020, 2019, 2018, 2022, 2025
  • [MPP986] Do you know how much protein you consumed in the last 24 hours? - 2020, 2019, 2018, 2022, 2025
  • [MPP953] Do you eat or drink dairy alternative products as a source of protein? Please select the answer that best fits - 2020, 2022, 2025
  • [MPP463] Do you eat or drink dairy products as a source of protein? - 2020, 2019, 2018, 2022, 2025
  • [MPP437] Why do you drink/eat alternatives to dairy? Please select all that apply - 2020, 2019, 2022, 2025
  • [MPP730] What factors are important when buying dairy alternative products? Please select all that apply - 2020, 2022, 2025
  • [MPP198] How important is it that dairy alternatives can be used in the same way as dairy products (for instance cooking, making cakes etc.,)? - 2022, 2025
  • [MPP484] How often do you eat/drink the following? - 2020, 2019, 2022, 2025
Section 3: Meat Substitutes
  • [MPP481] What plant ingredients do you like to see listed when choosing dairy alternative products? Please select all that apply - 2020, 2022, 2025
  • [MPP425] How important is protein content when buying dairy alternative products? - 2022, 2025
  • [MPP478] What type of meat substitutes do you find appealing? Please select all that apply - 2022, 2025
  • [MPP737] Do you eat meat substitutes/replacements? - 2020, 2019, 2018, 2022, 2025
  • [MPP163] You state that you do not eat alternative meat substitutes/replacements. Why is this? - 2020, 2019, 2018, 2022, 2025
  • [MPP860] How important is it that alternative meat sources are naturally formulated? - 2020, 2019, 2018, 2022, 2025
  • [MPP759] You state that you are not currently satisfied with the meat substitutes available to you? Why is this? Please select all that apply - 2022, 2025
  • [MPP379] How satisfied are you with the current meat substitutes available to you (either in the retail or foodservice channels)? - 2022, 2025
Section 4: Actions & Recommendations
  • [MPP319] Do you expect meat substitutes to be cheaper or more expensive than real meat products? - 2025
  • [MPP400] Do you expect meat substitutes to be cheaper or more expensive than real meat products? - 2025

Files included in this report:

  • FMGC-Gurus-Meat-and-Plant-Based-Trends-in-Europe-Regional-Report-2025.pdf
  • FMGC-Gurus-Meat-and-Plant-Based-Trends-in-Europe-Regional-Report-2025.pptx

    • If you are a user, click here to login and download the report.

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