FMCG Gurus -FMCG Gurus- Meat and Plant Based Trends in North America – Regional Report – 2025

FMCG Gurus- Meat and Plant Based Trends in North America – Regional Report – 2025

Geographies: Canada, Mexico, North America, USA Industries: Category Insight, Meat & Plant-Based Protein Published Date: 2025

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FMGC-Gurus-Meat-and-Plant-Based-Trends-in-North-America-Regional-Report-2025.pdf
FMGC-Gurus-Meat-and-Plant-Based-Trends-in-North-America-Regional-Report-2025.pptx

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Section 1: Protein Consumption

[MPP518] How would you describe your diet? Please select the answer that best fits - 2020, 2019, 2018, 2022, 2025
[MPP906] You state that you plan to cut out meat completely . How long do thing it will take to do this? Please select the answer that best fits - 2025
[MPP996] Compared to meat-based protein sources, do you think there are any negatives with plant-based protein products? - 2020, 2019, 2018, 2022, 2025
[MPP519] Compared to dairy-based protein sources, do you think there are any negatives with plant-based protein products? - 2020, 2022, 2025
[MPP056] You state that you find protein hybrid products appealing. Why is this? Please select all that apply - 2025
[MPP121] Protein hybrid products are those in which part of the animal-based proteins found in meat products have been replaced by plant-based proteins. How appealing do these products sound? (i.e. products that are a combination of animal and plant-based protein) - 2025
[MPP772] Do you think you have enough protein in your daily diet? - 2020, 2019, 2018, 2022, 2025
[MPP740] Would you like to increase the amount of protein you have in your diet? - 2020, 2019, 2018, 2022, 2025

Section 2: Dairy Alternatives

[MPP223] What benefits do you associate with protein in general? Please select all that apply - 2020, 2019, 2018, 2022, 2025
[MPP986] Do you know how much protein you consumed in the last 24 hours? - 2020, 2019, 2018, 2022, 2025
[MPP953] Do you eat or drink dairy alternative products as a source of protein? Please select the answer that best fits - 2020, 2022, 2025
[MPP463] Do you eat or drink dairy products as a source of protein? - 2020, 2019, 2018, 2022, 2025
[MPP437] Why do you drink/eat alternatives to dairy? Please select all that apply - 2020, 2019, 2022, 2025
[MPP730] What factors are important when buying dairy alternative products? Please select all that apply - 2020, 2022, 2025
[MPP198] How important is it that dairy alternatives can be used in the same way as dairy products (for instance cooking, making cakes etc.,)? - 2022, 2025
[MPP484] How often do you eat/drink the following? - 2020, 2019, 2022, 2025

Section 3: Meat Substitutes

[MPP481] What plant ingredients do you like to see listed when choosing dairy alternative products? Please select all that apply - 2020, 2022, 2025
[MPP425] How important is protein content when buying dairy alternative products? - 2022, 2025
[MPP478] What type of meat substitutes do you find appealing? Please select all that apply - 2022, 2025
[MPP737] Do you eat meat substitutes/replacements? - 2020, 2019, 2018, 2022, 2025
[MPP163] You state that you do not eat alternative meat substitutes/replacements. Why is this? - 2020, 2019, 2018, 2022, 2025
[MPP860] How important is it that alternative meat sources are naturally formulated? - 2020, 2019, 2018, 2022, 2025
[MPP759] You state that you are not currently satisfied with the meat substitutes available to you? Why is this? Please select all that apply - 2022, 2025
[MPP379] How satisfied are you with the current meat substitutes available to you (either in the retail or foodservice channels)? - 2022, 2025

Section 4: Actions & Recommendations

[MPP319] Do you expect meat substitutes to be cheaper or more expensive than real meat products? - 2025
[MPP400] Do you expect meat substitutes to be cheaper or more expensive than real meat products? - 2025

FMGC-Gurus-Meat-and-Plant-Based-Trends-in-North-America-Regional-Report-2025.pdf
FMGC-Gurus-Meat-and-Plant-Based-Trends-in-North-America-Regional-Report-2025.pptx

If you are a user, click here to login and download the report.