FMCG Gurus – Sustainability Fatigue – Trend Report – 2025
Report Description:
While sustainability claims have been a major driver of purchasing behavior in the past, consumers in 2025 are experiencing fatigue when it comes to sustainability. In an era of mass choice, consumers are often prioritizing cost over environmentally friendly claims and are experiencing high levels of distrust of brands that claim to be sustainable.
This report will look at the following areas:
- Explores why consumers are becoming increasingly distrusting of big brands when it comes to sustainability claims and the effect this has on purchasing behaviour.
- Analyses how consumers perceive different brands and their expectations as to how they should behave.
FMCG Gurus – Sustainability Fatigue – Trend Report – 2025
Report Description:
While sustainability claims have been a major driver of purchasing behavior in the past, consumers in 2025 are experiencing fatigue when it comes to sustainability. In an era of mass choice, consumers are often prioritizing cost over environmentally friendly claims and are experiencing high levels of distrust of brands that claim to be sustainable.
This report will look at the following areas:
- Explores why consumers are becoming increasingly distrusting of big brands when it comes to sustainability claims and the effect this has on purchasing behaviour.
- Analyses how consumers perceive different brands and their expectations as to how they should behave.
How This Report Can Benefit the Industry:
- Provide detailed analysis into how brands can remain competitive in an era of mass choice where levels of trust are at an all time low.
- Help to understand how and why consumers are experiencing sustainability fatigue and explores how brands can counteract this.
Files included in this report:
FMCG-Gurus-Sustainability-Fatigue-Trend-Report-2025.pdf
FMCG-Gurus-Sustainability-Fatigue-Trend-Report-2025.pptx