FMCG Gurus -FMCG Gurus – Opportunities in Dietary Fiber – Trend Report – 2025

FMCG Gurus – Opportunities in Dietary Fiber – Trend Report – 2025

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FMCG Gurus – Opportunities in Dietary Fiber – Trend Report – 2025

 Geographies: Global  Industries: Trend Reports, Trend Resources  Published Date: 2025

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FMCG Gurus – Opportunities in Dietary Fiber – Trend Report – 2025

Report Description:

Many consumers around the globe are failing to meet the daily requirement of fiber in their diets. As a result, they are at a higher risk of suffering in multiple areas of health. This report examines what opportunities and challenges currently exist within the fiber market and how brands can react to these.

This report will look at the following areas:

  • Examines the levels of awareness and different consumer perceptions that exist around fiber.
  • Explores the different ways that fiber can interact with and improve digestive and gut health.
  • Analyses the various opportunities that exist within the sector.

FMCG Gurus – Opportunities in Dietary Fiber – Trend Report – 2025

Report Description:

Many consumers around the globe are failing to meet the daily requirement of fiber in their diets. As a result, they are at a higher risk of suffering in multiple areas of health. This report examines what opportunities and challenges currently exist within the fiber market and how brands can react to these.

This report will look at the following areas:

  • Examines the levels of awareness and different consumer perceptions that exist around fiber.
  • Explores the different ways that fiber can interact with and improve digestive and gut health.
  • Analyses the various opportunities that exist within the sector.

How This Report Can Benefit the Industry:

  • Provides insight driven analysis into how and why consumers perceive fiber certain ways, and how the negative stereotypes surrounding it can be challenged.
  • Assist with inspiring marketing and innovation strategies that focus on educating consumers about how fiber can assist with their health goals.

Files included in this report:

  • FMCG-Gurus-Opportunities-in-Dietary-Fiber-Trend-Report-2025.pdf
  • FMCG-Gurus-Opportunities-in-Dietary-Fiber-Trend-Report-2025.pptx
  • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Fiber and the gut
  • [WM567] How would you describe your current attitude towards your weight? - 2021, 2019, 2018, 2023, 2025
  • [ING181] Do you seek out the following ingredients when buying the following? - 2024, 2019, 2021, 2022
  • [ING038] Have you heard of the following ingredients? - 2024, 2019, 2021, 2022
  • [DH506] To what extent do you agree with the following statements? - 2020, 2019, 2018, 2022, 2024
  • [ING848] What benefits do you associate these ingredients with? - 2024, 2019, 2021, 2022
  • [DH831] Over the past twelve months, have you taken any of the following steps to address digestive health problems? Please select all that apply - 2020, 2019, 2018, 2022, 2024
  • [PRE288] Have you heard of the microbiome or gut microbiome/microbiota? - 2022, 2024
  • [CN314] To what extent do you agree with the statement “Over the last twelve months, I have been more attentive to the ingredient listings on food and drink products that I buy” - 2021, 2023, 2025
  • [PRE405] Have you heard of the phrase prebiotics? - 2022, 2024
  • [PRE063] Have you purchased a prebiotic product in the last twelve months? To define, A prebiotic is a food ingredient that promotes the growth of one or more beneficial gut bacteria. The International Scientific Association for Probiotics and Prebiotics (ISAPP) defines prebiotics as: “a substrate that is selectively utilized by host microorganisms conferring a health benefit. - 2022
  • [ING181] Do you seek out the following ingredients when buying the following? - 2024, 2019, 2021, 2022
  • [ING038] Have you heard of the following ingredients? - 2024, 2019, 2021, 2022
  • [ING848] What benefits do you associate these ingredients with? - 2024, 2019, 2021, 2022
  • [ING674] How much influence do ingredient claims have on purchasing behavior when buying food and drink or supplements? - 2024, 2019, 2021, 2022
  • [PRE288] Have you heard of the microbiome or gut microbiome/microbiota? - 2022, 2024
  • [DH506] To what extent do you agree with the following statements? - 2020, 2019, 2018, 2022, 2024
  • [DH405] What health concerns do you have? Please select all that apply - 2024
  • [DH777] Do you suffer from any of the following health problems? Please select all that apply - 2020, 2019, 2018, 2022, 2024
Opportunities
  • [DH831] Over the past twelve months, have you taken any of the following steps to address digestive health problems? Please select all that apply - 2020, 2019, 2018, 2022, 2024
  • [DH831] Over the past twelve months, have you taken any of the following steps to address digestive health problems? Please select all that apply - 2020, 2019, 2018, 2022, 2024
  • [WM567] How would you describe your current attitude towards your weight? - 2021, 2019, 2018, 2023, 2025
  • [CN314] To what extent do you agree with the statement “Over the last twelve months, I have been more attentive to the ingredient listings on food and drink products that I buy” - 2021, 2023, 2025
Actions & Recommendations
  • [PRE405] Have you heard of the phrase prebiotics? - 2022, 2024
  • [PRE063] Have you purchased a prebiotic product in the last twelve months? To define, A prebiotic is a food ingredient that promotes the growth of one or more beneficial gut bacteria. The International Scientific Association for Probiotics and Prebiotics (ISAPP) defines prebiotics as: “a substrate that is selectively utilized by host microorganisms conferring a health benefit. - 2022

Files included in this report:

  • FMCG-Gurus-Opportunities-in-Dietary-Fiber-Trend-Report-2025.pdf
  • FMCG-Gurus-Opportunities-in-Dietary-Fiber-Trend-Report-2025.pptx
  • If you are a user, click here to login and download the report.