FMCG Gurus – What’s next for the plant-based protein market – Trend Report – 2025
Report Description:
After two decades of growth during which plant-based alternative products evolved from a niche to a mainstream staple, the plant-based market is suffering from a backlash in public opinion in terms of on-going concerns about the taste of products, health claims and sustainability claims.
This report examines global consumer attitudes towards plant-based protein alternatives, barriers to purchasing and the opportunities for innovation in the market. This includes insights into how the plant-based market needs to be re-positioned over the next decade, with innovation focusing on sensory appeal and nutritional profile in order to capture late adopters and retain mainstream audiences.
This report will look at the following areas:
- How consumers are changing their diets to live a more environmentally friendly lifestyle.
- The proportion of consumers that eat meat substitutes/replacements or consume plant-based dairy products.
- Concerns that consumers have round meat substitutes/replacements.
- The claims that consumers prioritize when deciding which plant-based alternatives to purchase.
- How consumers make the link between plant-based products and better-for-you.
- The challenges that consumers feel they face when trying to lead a healthier lifestyle and how plant-based products can support consumers with this goal.
FMCG Gurus – What’s next for the plant-based protein market – Trend Report – 2025
Report Description:
After two decades of growth during which plant-based alternative products evolved from a niche to a mainstream staple, the plant-based market is suffering from a backlash in public opinion in terms of on-going concerns about the taste of products, health claims and sustainability claims.
This report examines global consumer attitudes towards plant-based protein alternatives, barriers to purchasing and the opportunities for innovation in the market. This includes insights into how the plant-based market needs to be re-positioned over the next decade, with innovation focusing on sensory appeal and nutritional profile in order to capture late adopters and retain mainstream audiences.
This report will look at the following areas:
- How consumers are changing their diets to live a more environmentally friendly lifestyle.
- The proportion of consumers that eat meat substitutes/replacements or consume plant-based dairy products.
- Concerns that consumers have round meat substitutes/replacements.
- The claims that consumers prioritize when deciding which plant-based alternatives to purchase.
- How consumers make the link between plant-based products and better-for-you.
- The challenges that consumers feel they face when trying to lead a healthier lifestyle and how plant-based products can support consumers with this goal.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: How brands can maximise the appeal of plant-based products in their own right and offer reassurance that these products are tasty, natural and nutritious.
Files included in this report:
FMCG-Gurus-Whats-next-for-the-plant-based-protein-market-Trend-Report-2025.pdf
FMCG-Gurus-Whats-next-for-the-plant-based-protein-market-Trend-Report-2025.pptx