FMCG Gurus – Muscle health & senior consumers: Key trends and wellness opportunities – Trend Report – 2025
Report Description:
This report examines senior consumers’ perceptions and attitudes towards muscle health, with a focus on how it fits within their broader health and wellness priorities. It looks at the extent to which muscle health is understood, monitored, and addressed by this demographic and other demographics, as well as the role of nutrition in maintaining muscle strength. The report explores patterns in awareness, satisfaction levels, and recognition of potential issues such as muscle erosion. In addition, our research examines how these perceptions differ by age group, the influence of mobility and physical comfort on muscle health understanding, and the risks posed by poor dietary habits. This report provides data-driven insight into the challenges and opportunities for supporting muscle health among older consumers.
This report will look at the following areas:
- Perceptions of muscle health among seniors.
- How mobility and comfort shape muscle health perceptions.
- Awareness and recognition of muscle erosion.
- Age-related differences in satisfaction with muscle health.
- Links between nutrition and muscle maintenance.
- Risk factors affecting long-term muscle strength.
FMCG Gurus – Muscle health & senior consumers: Key trends and wellness opportunities – Trend Report – 2025
Report Description:
This report examines senior consumers’ perceptions and attitudes towards muscle health, with a focus on how it fits within their broader health and wellness priorities. It looks at the extent to which muscle health is understood, monitored, and addressed by this demographic and other demographics, as well as the role of nutrition in maintaining muscle strength. The report explores patterns in awareness, satisfaction levels, and recognition of potential issues such as muscle erosion. In addition, our research examines how these perceptions differ by age group, the influence of mobility and physical comfort on muscle health understanding, and the risks posed by poor dietary habits. This report provides data-driven insight into the challenges and opportunities for supporting muscle health among older consumers.
This report will look at the following areas:
- Perceptions of muscle health among seniors.
- How mobility and comfort shape muscle health perceptions.
- Awareness and recognition of muscle erosion.
- Age-related differences in satisfaction with muscle health.
- Links between nutrition and muscle maintenance.
- Risk factors affecting long-term muscle strength.
How This Report Can Benefit the Industry:
- Identifies gaps where targeted products can support senior muscle health.
- Highlights messaging opportunities to better engage health-conscious seniors.
Files included in this report:
FMCG-Gurus-Muscle-Health-And-Senior-Consumers-Key-Trends-And-Wellness-Opportunities-Trend-Report-2025.pdf
FMCG-Gurus-Muscle-Health-And-Senior-Consumers-Key-Trends-And-Wellness-Opportunities-Trend-Report-2025.pptx