FMCG Gurus – Addressing Ultra-Processing Claims in the Bakery Sector – Trend Report – 2025
Report Description:
This report explores how the bakery sector is impacted by rising scrutiny around ultra-processed food claims and shifting consumer expectations of transparency. It examines how brands can balance the reassurance of clear labeling with the need to reframe perceptions of processing in a more positive light. As consumers become more health-conscious, bakeries have the opportunity to highlight the nutritional benefits these products can deliver, from fiber to functional ingredients such as protein. With consumer awareness of gut health and the microbiome growing, this report examines how bakery options can be positioned as aspirational to consumers, despite worries around ultra-processing and product formulations.
This report will look at the following areas:
- Consumer perceptions and misconceptions around ultra-processed foods.
- The impact of health-conscious consumers on bakery consumption.
- The importance of naturalness and trusted ingredients.
- How brands can reformulate/position bakery products.
- The significance of fiber and protein in bakery products.
FMCG Gurus – Addressing Ultra-Processing Claims in the Bakery Sector – Trend Report – 2025
Report Description:
This report explores how the bakery sector is impacted by rising scrutiny around ultra-processed food claims and shifting consumer expectations of transparency. It examines how brands can balance the reassurance of clear labeling with the need to reframe perceptions of processing in a more positive light. As consumers become more health-conscious, bakeries have the opportunity to highlight the nutritional benefits these products can deliver, from fiber to functional ingredients such as protein. With consumer awareness of gut health and the microbiome growing, this report examines how bakery options can be positioned as aspirational to consumers, despite worries around ultra-processing and product formulations.
This report will look at the following areas:
- Consumer perceptions and misconceptions around ultra-processed foods.
- The impact of health-conscious consumers on bakery consumption.
- The importance of naturalness and trusted ingredients.
- How brands can reformulate/position bakery products.
- The significance of fiber and protein in bakery products.
How This Report Can Benefit the Industry:
- Identifies consumer trends around the bakery sector.
- Offers actionable methods for brands to mitigate changing attitudes while maintaining product appeal.
Files included in this report:
FMCG-Gurus-Addressing-Ultra-Processing-Claims-in-the-Bakery-Sector-Trend-Report-2025.pdf
FMCG-Gurus-Addressing-Ultra-Processing-Claims-in-the-Bakery-Sector-Trend-Report-2025.pptx