FMCG Gurus -FMCG Gurus – Introducing Our 2026 Top 10 Trends: What’s Next, What Wins, and Why – Trend Report -2026

FMCG Gurus – Introducing Our 2026 Top 10 Trends: What’s Next, What Wins, and Why – Trend Report -2026

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FMCG Gurus – Introducing Our 2026 Top 10 Trends: What’s Next, What Wins, and Why – Trend Report -2026

 Geographies: Global  Industries: Trend Reports, Trend Resources  Published Date: 2025

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FMCG Gurus – Introducing Our 2026 Top 10 Trends: What’s Next, What Wins, and Why – Trend Report – 2026

Report Description:

Every year, we identify the key consumer trends that will shape industries worldwide. This exclusive report offers a first look at the biggest opportunities and challenges for 2026 and features our Trend Wheel, a powerful visual snapshot of all of the trends and their subtrends.

This Report Will Look at the Following Areas:

  • Use the wheel as a quick reference for strategic planning.
  • Spot opportunities before your competitors.
  • Stay ahead of evolving consumer needs.

FMCG Gurus – Introducing Our 2026 Top 10 Trends: What’s Next, What Wins, and Why – Trend Report – 2026

Report Description:

Every year, we identify the key consumer trends that will shape industries worldwide. This exclusive report offers a first look at the biggest opportunities and challenges for 2026 and features our Trend Wheel, a powerful visual snapshot of all of the trends and their subtrends.

This Report Will Look at the Following Areas:

  • Use the wheel as a quick reference for strategic planning.
  • Spot opportunities before your competitors.
  • Stay ahead of evolving consumer needs.

Files included in this report:

  • FMCG-Gurus-First-Look-at-our-Top-Ten-Trends-for-2026-Trend-Report-2025.pdf
  • FMCG-Gurus-First-Look-at-our-Top-Ten-Trends-for-2026-Trend-Report-2025.pptx

    • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Trend 2: The GLP-1 Effect
  • [EMO864] To what extent do you agree with the following statements? Please select the answer that best fits - 2024
Trend 3: Wellness Reclaimed
  • [WLM681] Would you be interested to buy a food or beverage that stimulates your GLP-1 hormones in a natural way? - 2025
  • [WLM982] Do you currently use GLP-1 drugs or injections such as Ozempic or Wegovy? - 2025
Trend 4: Proof Over Promise
  • [HH910] Overall, what are your biggest health concerns? Please select all that apply - 2025
Trend 5: Tempted by Taste
  • [UPF311] How do you think the food and drink you buy have changed over the last ten years? Please select the answer that best fits - 2025
  • [CN314] To what extent do you agree with the statement “Over the last twelve months, I have been more attentive to the ingredient listings on food and drink products that I buy” - 2021, 2023, 2025
  • [AAI614] Do you believe yourself to have a food allergy or intolerance? Please select the answer that best fits - 2024
Trend 6: Purposely Resourceful
  • [FCT734] Why do these flavors appeal to you? Please select all that apply - 2022, 2020, 2025
  • [FCT437] How appealing are traditional/nostalgic flavors? By traditional flavors we mean flavors that remind you of the past - 2022, 2020, 2025
Trend 7: Next Gen Focus
  • [SU601] To what extent do you agree with the following statements? - 2022, 2020, 2019, 2024
  • [SU001] Have you done any of the following in the last two years? Please select all that apply - 2022, 2020, 2019, 2024
Trend 8: Inflation Fallout
  • [PSN096] How do you monitor your diet? Please select all that apply - 2020, 2024
  • [PSN979] To what extent do you agree with the following statement? “I am interested in food and drink products that are customized to meet my individual nutritional needs” - 2020, 2024
Trend 9: Powered by Simplicity
  • [FS893] Do you feel that your household has adequate financial savings? - 2022, 2025
  • [SNA837] To what extent do you agree with the following statement "Over the next twelve months, I will seek out more premium snacks to compensate for reduced spending in other areas" - 2023, 2025
Trend 10: Backed by Evidence
  • [NS637] Have you taken any of the following steps in the last two years to improve your health? Please select all that apply - 2020, 2022, 2024

Files included in this report:

  • FMCG-Gurus-First-Look-at-our-Top-Ten-Trends-for-2026-Trend-Report-2025.pdf
  • FMCG-Gurus-First-Look-at-our-Top-Ten-Trends-for-2026-Trend-Report-2025.pptx

    • If you are a user, click here to login and download the report.

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