FMCG Gurus – Unlocking the Right Ingredients for Cognitive Health – Trend Report 2025
Report Description:
This report examines the growing consumer focus on cognitive health and how it is increasingly linked to overall wellbeing. Particularly focusing on key ingredients highlighted within cognitive health and the demand for them. Consumers are recognizing that how they feel day-to-day is tied closely to their overall health with cognitive health being viewed as both a reflection of everyday energy and a priority for healthy aging and overall wellness.The report explores the steps consumers are taking to improve their cognitive performance, from dietary changes to the intake of specific functional ingredients such as omega-3 and fish oil. As the shift in focus towards cognitive health continues to expand, consumers are seeking out different product formats and look towards those with proven ingredients and well communicated benefits.
This Report Will Look at the Following Areas:
- How consumers are prioritizing cognitive health as part of overall wellness.
- The role of diet and ingredients in supporting cognitive performance.
- Consumer awareness versus understanding of cognitive health ingredients.
- Willingness to pay premiums for products including specific cognitive health ingredients.
- Consumer preferences for specific formats.
- Opportunities for innovation and consumer education in the cognitive health space.
FMCG Gurus – Unlocking the Right Ingredients for Cognitive Health – Trend Report 2025
Report Description:
This report examines the growing consumer focus on cognitive health and how it is increasingly linked to overall wellbeing. Particularly focusing on key ingredients highlighted within cognitive health and the demand for them. Consumers are recognizing that how they feel day-to-day is tied closely to their overall health with cognitive health being viewed as both a reflection of everyday energy and a priority for healthy aging and overall wellness.The report explores the steps consumers are taking to improve their cognitive performance, from dietary changes to the intake of specific functional ingredients such as omega-3 and fish oil. As the shift in focus towards cognitive health continues to expand, consumers are seeking out different product formats and look towards those with proven ingredients and well communicated benefits.
This Report Will Look at the Following Areas:
- How consumers are prioritizing cognitive health as part of overall wellness.
- The role of diet and ingredients in supporting cognitive performance.
- Consumer awareness versus understanding of cognitive health ingredients.
- Willingness to pay premiums for products including specific cognitive health ingredients.
- Consumer preferences for specific formats.
- Opportunities for innovation and consumer education in the cognitive health space.
How This Report Can Benefit the Industry:
- Identifies consumer trends linking nutrition and cognitive health.
- Highlights growth opportunities in premium product formats.
- Provides insight into ingredient awareness and the need for clearer communication.
Files included in this report:
FMCG-Gurus-Unlocking-the-Right-Ingredients-for-Cognitive-Health-Trend-Report-2025.pdf
FMCG-Gurus-Unlocking-the-Right-Ingredients-for-Cognitive-Health-Trend-Report-2025.pptx