FMCG Gurus – Top Ten Trends for 2026 – Global Report
Report Description:
Stay ahead of the curve with FMCG Gurus’ Top Ten Trends for 2026, the essential global report revealing the key forces set to shape consumer behavior in the year ahead. Drawing on extensive global research, this report explores how evolving attitudes toward wellness, value, technology, and sustainability will continue to influence purchase decisions across food, drink, and supplements. From the emotional balancing act of Unbalanced Harmony to the science-driven confidence of Backed by Evidence, each trend highlights how consumer priorities are evolving and where new opportunities for innovation lie. Featuring actionable insights, data-backed recommendations, and our exclusive Trend Wheel, this report empowers brands to anticipate change, adapt strategies, and connect with consumers in meaningful ways throughout 2026 and beyond.
This report will look at the following areas:
- Global overview of the ten defining consumer trends for 2026.
- Consumer motivations and evolving mindsets.
- Category-specific implications across food, drink, and supplements.
- Strategic opportunities and innovation pathways.
- Brand actions and recommendations for long-term growth.
FMCG Gurus – Top Ten Trends for 2026 – Global Report
Report Description:
Stay ahead of the curve with FMCG Gurus’ Top Ten Trends for 2026, the essential global report revealing the key forces set to shape consumer behavior in the year ahead. Drawing on extensive global research, this report explores how evolving attitudes toward wellness, value, technology, and sustainability will continue to influence purchase decisions across food, drink, and supplements. From the emotional balancing act of Unbalanced Harmony to the science-driven confidence of Backed by Evidence, each trend highlights how consumer priorities are evolving and where new opportunities for innovation lie. Featuring actionable insights, data-backed recommendations, and our exclusive Trend Wheel, this report empowers brands to anticipate change, adapt strategies, and connect with consumers in meaningful ways throughout 2026 and beyond.
This report will look at the following areas:
- Global overview of the ten defining consumer trends for 2026.
- Consumer motivations and evolving mindsets.
- Category-specific implications across food, drink, and supplements.
- Strategic opportunities and innovation pathways.
- Brand actions and recommendations for long-term growth.
How This Report Can Benefit the Industry:
- Food & Drink: Identify evolving taste, value, and wellness expectations to drive NPD and communication strategies.
- Supplements: Align science-led innovation with consumer trust, efficacy, and holistic health priorities.
Files included in this report:
FMCG-Gurus-Top-Ten-Trends-for-2026-Global-Report.pdf
FMCG-Gurus-Top-Ten-Trends-for-2026-Global-Report.pptx