FMCG Gurus – The Skin Health Shift: How South Korean Consumers Are Redefining Beauty and Well-Being
Report Description:
This report explores the trends in skin health in South Korea. The report offers insight into consumer behaviors and attitudes towards various types of products that can aid skin health, and the changing shopping habits and motivations around these products. Our findings explore the kinds of claims, product formats, and sources of information that consumers find appealing. In addition, our findings offer actionable recommendations for brands operating in the skin health market.
This report will look at the following areas:
- Insights into consumer behaviors and attitudes toward skin health, including the proportion of consumers who recognize the link between skin health and overall health.
- The top product categories where consumers most want to see claims around products improving skin health, along with the benefits they look for.
- The proportion of consumers who suffer from skin health problems and the steps they have taken to improve them.
- The reasons behind why consumers are interested in improving their skin health.
- Consumer perceptions of the most influential sources of information when researching skin health.
- How consumers approach addressing skin health and the shopping behaviors that shape their choices.
FMCG Gurus – The Skin Health Shift: How South Korean Consumers Are Redefining Beauty and Well-Being
Report Description:
This report explores the trends in skin health in South Korea. The report offers insight into consumer behaviors and attitudes towards various types of products that can aid skin health, and the changing shopping habits and motivations around these products. Our findings explore the kinds of claims, product formats, and sources of information that consumers find appealing. In addition, our findings offer actionable recommendations for brands operating in the skin health market.
This report will look at the following areas:
- Insights into consumer behaviors and attitudes toward skin health, including the proportion of consumers who recognize the link between skin health and overall health.
- The top product categories where consumers most want to see claims around products improving skin health, along with the benefits they look for.
- The proportion of consumers who suffer from skin health problems and the steps they have taken to improve them.
- The reasons behind why consumers are interested in improving their skin health.
- Consumer perceptions of the most influential sources of information when researching skin health.
- How consumers approach addressing skin health and the shopping behaviors that shape their choices.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report is designed to equip industry leaders with clear and actionable direction by translating consumer insights into innovation opportunities. It highlights emerging needs, unmet expectations, and shifting behaviors in skin health. This enables brands to identify whitespace, refine product pipelines, strengthen value propositions, and future-proof their strategies in an increasingly competitive and wellness-driven market.
- Claims: The report details the product claims consumers are seeking across different skin health categories and explains the language, benefits, and proof points that build trust and influence purchase decisions. It also identifies the specific ingredients consumers find most credible and appealing, along with the key skin and health concerns they are most eager to address. This provides brands with clear guidance on how to optimize formulations, messaging, and on-pack communication to better meet consumer expectations.
Files included in this report:
FMCG-Gurus-The-Skin-Health-Shift-How-South-Korean-Consumers-Are-Redefining-Beauty-and-Well-Being-Country-Report-2025.pdf
FMCG-Gurus-The-Skin-Health-Shift-How-South-Korean-Consumers-Are-Redefining-Beauty-and-Well-Being-Country-Report-2025.pptx