FMCG Gurus – Clean Energy and Hydration – Reinvigorating The Energy Boosting Sector – Trend Report 2025
Report Description:
This report explores how health, nutrition, energy, and hydration interact to influence overall wellbeing. It compares traditional energy drinks with emerging clean-label formulations, highlighting key differences in ingredients and consumer expectations. The report also identifies common situations when people seek energy boosts and evaluates popular product claims against available scientific evidence. Together, these sections provide a clear understanding of current trends and considerations in the energy-support market.
This report will look at the following areas:
- The link between health, nutrition, energy, and hydration.
- Comparisons of traditional energy drinks and clean-label formulations.
- Situations and times when energy boosts are most needed.
- Popular claims versus scientific evidence supporting energy products.
- Implications for product development and consumer guidance in the energy and hydration market.
FMCG Gurus – Clean Energy and Hydration – Reinvigorating The Energy Boosting Sector – Trend Report 2025
Report Description:
This report explores how health, nutrition, energy, and hydration interact to influence overall wellbeing. It compares traditional energy drinks with emerging clean-label formulations, highlighting key differences in ingredients and consumer expectations. The report also identifies common situations when people seek energy boosts and evaluates popular product claims against available scientific evidence. Together, these sections provide a clear understanding of current trends and considerations in the energy-support market.
This report will look at the following areas:
- The link between health, nutrition, energy, and hydration.
- Comparisons of traditional energy drinks and clean-label formulations.
- Situations and times when energy boosts are most needed.
- Popular claims versus scientific evidence supporting energy products.
- Implications for product development and consumer guidance in the energy and hydration market.
How This Report Can Benefit the Industry:
- Informed Product Development: The report provides insights into consumer needs around energy, hydration, and nutrition, helping companies design beverages that align with health trends and clean-label preferences, increasing market relevance and appeal.
- Evidence-Based Marketing & Positioning: By analyzing popular claims versus scientific evidence, companies can confidently communicate product benefits, avoid misleading claims, and build consumer trust, enhancing brand credibility.
- Strategic Market Opportunities: Understanding when and why consumers seek energy boosts allows companies to identify timing, occasions, and product formats for innovation, driving competitive advantage and targeted NPD strategies
Files included in this report:
FMCG-Gurus-Clean-Energy-and-Hydration-Reinvigorating-The-Energy-Boosting-Sector-Trend-Report-2025.pdf
FMCG-Gurus-Clean-Energy-and-Hydration-Reinvigorating-The-Energy-Boosting-Sector-Trend-Report-2025.pptx