FMCG Gurus – The Influence of Social Media on Modern Consumer Standards and Brands – Trend Report 2025
Report Description:
This report explores the evolution of social media and its influence on consumer preferences and brand behavior over time. As social media has become deeply integrated into everyday life, consumers rely on these platforms for information, communication, and purchasing decisions. However, the rapid spread of misinformation has contributed to growing skepticism and reduced trust in brands. At the same time, heightened exposure to brand content has led consumers to expect greater transparency, responsiveness, and ethical behavior from organizations. Alongside these shifts, excessive social media use has raised concerns regarding cognitive health and emotional wellbeing, underscoring the complex social, psychological, and commercial implications of social media in the digital age.
This report will look at the following areas:
- Changing consumer expectations in response to social media influence.
- The impact of social media use on emotional wellbeing, trust, and decision-making.
- How increased transparency, authenticity, and responsiveness are becoming essential brand expectations.
- Strategic implications for brand communication, engagement, and content strategy in a social media-driven landscape.
FMCG Gurus – The Influence of Social Media on Modern Consumer Standards and Brands – Trend Report 2025
Report Description:
This report explores the evolution of social media and its influence on consumer preferences and brand behavior over time. As social media has become deeply integrated into everyday life, consumers rely on these platforms for information, communication, and purchasing decisions. However, the rapid spread of misinformation has contributed to growing skepticism and reduced trust in brands. At the same time, heightened exposure to brand content has led consumers to expect greater transparency, responsiveness, and ethical behavior from organizations. Alongside these shifts, excessive social media use has raised concerns regarding cognitive health and emotional wellbeing, underscoring the complex social, psychological, and commercial implications of social media in the digital age.
This report will look at the following areas:
- Changing consumer expectations in response to social media influence.
- The impact of social media use on emotional wellbeing, trust, and decision-making.
- How increased transparency, authenticity, and responsiveness are becoming essential brand expectations.
- Strategic implications for brand communication, engagement, and content strategy in a social media-driven landscape.
How This Report Can Benefit the Industry:
- Reveals how social media trends are reshaping consumer expectations.
- Identifies risks and opportunities for brands navigating misinformation and consumer distrust.
- Provides guidance on how organisations can adapt their strategies to meet evolving consumer demands whilst maintaining credibility.
Files included in this report:
FMCG-Gurus-The-Influence-of-Social-Media-on-Modern-Consumer-Standards-and-Brands-Trend-Report-2025.pdf
FMCG-Gurus-The-Influence-of-Social-Media-on-Modern-Consumer-Standards-and-Brands-Trend-Report-2025.pptx