FMCG Gurus – The Mobility Mindset: What Spanish Consumers Think About Joint & Bone Wellness – Country 2026
Report Description:
This report explores the trends in joint and bone health in Spain. The report offers insight into consumer behaviors and attitudes towards various types of products that can aid joint and bone health, and the changing shopping habits and motivations around these products. Our findings explore the kinds of claims, product formats, and sources of information that consumers find appealing. In addition, our findings are actionable
This report will look at the following areas:
- Insights into consumer behaviors and attitudes towards joint and bone health, including overall satisfaction & concern levels, the proportion of consumers who recognize the link between joint/bone health and overall wellbeing, and how symptoms influence daily life.
- The top product categories where consumers prefer to see claims related to improving joint and bone health, highlighting shopping patterns, interest in functional products, and the benefits consumers most associate with these products.
- The proportion of consumers who experience joint and bone health problems and the steps they have taken to address them, covering actions taken such as lifestyle changes, supplements, or medical consultations, as well as common symptoms that trigger these behaviors.
- The motivations behind why consumers are interested in improving their joint and bone health, including preventive attitudes, managing existing discomfort, desire for long-term mobility, and broader addressing joint health considerations.
- Consumer perceptions of the most influential sources of information when researching joint and bone health, examining which sources of information are viewed as trustworthy and how they shape consumer awareness, product choices, and behavior.
FMCG Gurus – The Mobility Mindset: What Spanish Consumers Think About Joint & Bone Wellness – Country 2026
Report Description:
This report explores the trends in joint and bone health in Spain. The report offers insight into consumer behaviors and attitudes towards various types of products that can aid joint and bone health, and the changing shopping habits and motivations around these products. Our findings explore the kinds of claims, product formats, and sources of information that consumers find appealing. In addition, our findings are actionable
This report will look at the following areas:
- Insights into consumer behaviors and attitudes towards joint and bone health, including overall satisfaction & concern levels, the proportion of consumers who recognize the link between joint/bone health and overall wellbeing, and how symptoms influence daily life.
- The top product categories where consumers prefer to see claims related to improving joint and bone health, highlighting shopping patterns, interest in functional products, and the benefits consumers most associate with these products.
- The proportion of consumers who experience joint and bone health problems and the steps they have taken to address them, covering actions taken such as lifestyle changes, supplements, or medical consultations, as well as common symptoms that trigger these behaviors.
- The motivations behind why consumers are interested in improving their joint and bone health, including preventive attitudes, managing existing discomfort, desire for long-term mobility, and broader addressing joint health considerations.
- Consumer perceptions of the most influential sources of information when researching joint and bone health, examining which sources of information are viewed as trustworthy and how they shape consumer awareness, product choices, and behavior.
How This Report Can Benefit the Industry:
- Identifying high-value innovation opportunities: Insights into consumer symptoms, motivations, and desired functional benefits help companies and brands develop or reformulate products with compelling joint and bone health claims, ensuring offerings align with unmet needs and rising demand for preventative wellness solutions.
- Strengthening marketing and positioning strategies: Understanding which information sources consumers trust and how they shop for joint-support products enables companies and brands to craft more effective messaging, choose the right channels, and differentiate their brands in a competitive functional health landscape.
Files included in this report:
FMCG-Gurus-The-Mobility-Mindset-What-Spanish-Consumers-Think-About-Joint-Bone-Wellness-Country-Report-2026.pdf
FMCG-Gurus-The-Mobility-Mindset-What-Spanish-Consumers-Think-About-Joint-Bone-Wellness-Country-Report-2026.pptx