FMCG Gurus – Active Nutrition in Poland – Country Report 2026
Report Description:
This report examines active nutrition in Poland, exploring key trends, consumer behaviors, and strategic opportunities linked to wellbeing. It analyzes how consumers perceive their health, how proactive they are in managing it, and the health goals shaping their dietary and lifestyle choices.The report highlights changing dietary habits, touching on protein consumption, preferred protein sources, and the benefits consumers associate with protein. It also explores evolving snacking behaviors, particularly the growing role of protein-based snacks in supporting active lifestyles.
In addition, the report identifies the main barriers consumers face in maintaining wellbeing and provides actionable insights to help brands innovate, refine claims, and better meet consumer needs in Poland active nutrition market.
This report will look at the following areas:
- Satisfaction with Health: How consumers assess their current physical and mental wellbeing.
- Proactive Health: The extent to which consumers are taking a more active, long-term approach to managing their health, including education, ingredient awareness, and preventative behaviors.
- Health Goals: The primary health areas consumers aim to improve and the actions they are taking to reach these goals.
- Diet & Lifestyle Changes: How health priorities are translating into daily routines, including exercise, eating habits, and lifestyle adjustments.
- Changing Dietary Habits: Key shifts in how and what consumers eat, including reductions, additions, or substitutions in their diets.
- Protein Sources & Benefits: Consumer preferences for different protein sources and the functional, physical, and mental benefits they associate with protein intake.
- Evolving Snacking Habits: How snacking behaviors are changing, including frequency, occasions, and health-driven motivations.
- Protein Snacks: Attitudes toward protein-based snacks and their role in supporting energy, satiety, and active lifestyles.
- Barriers to Wellbeing: The main challenges consumers face when trying to maintain a healthy lifestyle, from cost and time constraints to motivation and access.
FMCG Gurus – Active Nutrition in Poland – Country Report 2026
Report Description:
This report examines active nutrition in Poland, exploring key trends, consumer behaviors, and strategic opportunities linked to wellbeing. It analyzes how consumers perceive their health, how proactive they are in managing it, and the health goals shaping their dietary and lifestyle choices.The report highlights changing dietary habits, touching on protein consumption, preferred protein sources, and the benefits consumers associate with protein. It also explores evolving snacking behaviors, particularly the growing role of protein-based snacks in supporting active lifestyles.
In addition, the report identifies the main barriers consumers face in maintaining wellbeing and provides actionable insights to help brands innovate, refine claims, and better meet consumer needs in Poland active nutrition market.
This report will look at the following areas:
- Satisfaction with Health: How consumers assess their current physical and mental wellbeing.
- Proactive Health: The extent to which consumers are taking a more active, long-term approach to managing their health, including education, ingredient awareness, and preventative behaviors.
- Health Goals: The primary health areas consumers aim to improve and the actions they are taking to reach these goals.
- Diet & Lifestyle Changes: How health priorities are translating into daily routines, including exercise, eating habits, and lifestyle adjustments.
- Changing Dietary Habits: Key shifts in how and what consumers eat, including reductions, additions, or substitutions in their diets.
- Protein Sources & Benefits: Consumer preferences for different protein sources and the functional, physical, and mental benefits they associate with protein intake.
- Evolving Snacking Habits: How snacking behaviors are changing, including frequency, occasions, and health-driven motivations.
- Protein Snacks: Attitudes toward protein-based snacks and their role in supporting energy, satiety, and active lifestyles.
- Barriers to Wellbeing: The main challenges consumers face when trying to maintain a healthy lifestyle, from cost and time constraints to motivation and access.
How This Report Can Benefit the Industry:
- Clarify where to play and what to back: Identifies the highest-value active nutrition consumers in Argentina and translates unmet needs into clear innovation and portfolio priorities, so brands invest in the right products, not assumptions.
- Strengthen claims, positioning, and launch readiness: Defines the claims, benefits, and ingredients consumers actively expect, giving teams confidence to refine formulations, messaging, and go-to-market decisions without last-minute doubt or rework.
- Accelerate aligned decision-making: Provides a shared evidence base that aligns marketing, R&D, and commercial teams, reduces internal friction, and enables faster, more confident execution in a competitive market.
Files included in this report:
Active-Nutrition-in-Poland-–-Country-Report-2026.pdf
Active-Nutrition-in-Poland-–-Country-Report-2026.pptx