FMCG Gurus – Active Nutrition in Vietnam – Country Report 2026
Report Description:
This global report explores the future of skin health. It examines evolving attitudes, behaviors, and expectations across key markets, highlighting how consumers around the world are redefining skin wellness and the role products play in their routines. The study uncovers shifting purchase journeys, motivations, and channel preferences, as well as the claims, formats, and information sources that resonate most strongly across regions.
Grounded in these insights, the report delivers strategic, actionable recommendations to help brands innovate, differentiate, and capture growth opportunities in the rapidly evolving global skin health market.
This report will look at the following areas:
- Insights into consumer attitudes toward skin health, including the proportion who recognize the connection between skin health and overall wellbeing.
- The key concerns and interests driving consumers’ focus on skin health.
- The steps consumers take to address skin health issues and improve their skin condition.
- The routines and behaviors that shape how consumers manage skin health daily.
- The product categories where consumers most want to see skin health claims.
- The specific benefits and outcomes consumers look for in skin health products.
- The sources of information and influencers that have the greatest impact on consumer perceptions.
- How shopping behaviors and decision-making processes influence product choice in the skin health market.
Who is this for:
Skin care, beauty, personal care, and wellness brands; ingredient and formulation suppliers; dermatology and pharmaceutical companies; and any business developing or marketing skin health–focused products or solutions that need to understand global consumer behaviors, identify emerging trends, and launch with confidence in a rapidly evolving, competitive market.
FMCG-Gurus-Skincare-Health-Global-Report-2026.pdf
FMCG-Gurus-Skincare-Health-Global-Report-2026.pptx