FMCG Gurus -FMCG Gurus – Addressing Ultra-Processing Claims in the Bakery Sector – Trend Report – 2026

FMCG Gurus – Addressing Ultra-Processing Claims in the Bakery Sector – Trend Report – 2026

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FMCG Gurus – Addressing Ultra-Processing Claims in the Bakery Sector – Trend Report – 2026

 Geographies: Global  Industries: Bakery, Category Insight, Fresh Bakery, Taste & Nutrition, Trend Reports, Trend Resources, Ultra-Processed Foods  Published Date: 2026

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FMCG Gurus – Addressing Ultra-Processing Claims in the Bakery Sector – Trend Report – 2026

FMCG Gurus – Addressing Ultra-Processing Claims in the Bakery Sector – Trend Report – 2026

Files included in this report:

  • FMCG-Gurus-Addressing-Ultra-Processing-Claims-in-the-Bakery-Sector-Trend-Report-2026.pdf
  • FMCG-Gurus-Addressing-Ultra-Processing-Claims-in-the-Bakery-Sector-Trend-Report-2026.pptx

    • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Executive summary
  • [UPF311] How do you think the food and drink you buy have changed over the last ten years? Please select the answer that best fits - 2025
  • [FB306] How appealing are the following claims if related to the following type of products? - 2023, 2021, 2026
  • [UPF029] How honest do you think food and drink brands are about the ingredients used in products? Please select the answer that best fits - 2025
  • [FB597] How would you rate the presence of the following ingredients on the ingredient list of your bread? - 2023, 2021, 2026
  • [UPF116] Do you know what ultra processed (UPF) food and drink is? - 2025
  • [FB023] How appealing are the following claims if related to the following type of products? - 2023, 2021, 2026
  • [UPF128] What product categories do you associate with ultra processed (UPF) food and drink? Please select all that apply - 2025
  • [AN634] Have you done any of the following in the last two years? Please select all that apply - 2021, 2019, 2023, 2025
  • [CN038] Are you concerned about “hidden” ingredients in food and drink that is disguised via complex labeling? - 2021, 2023, 2025
  • [CN990] Do you believe that a grocery product can be 100% natural? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply - 2021, 2019, 2023, 2025
  • [CN602] We would now like you to think about the following product claims. Typically, how influential are these claims when choosing what food and drink to buy? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
Context & consumer priorities
  • [UPF311] How do you think the food and drink you buy have changed over the last ten years? Please select the answer that best fits - 2025
  • [UPF029] How honest do you think food and drink brands are about the ingredients used in products? Please select the answer that best fits - 2025
  • [UPF116] Do you know what ultra processed (UPF) food and drink is? - 2025
  • [UPF128] What product categories do you associate with ultra processed (UPF) food and drink? Please select all that apply - 2025
  • [FB306] How appealing are the following claims if related to the following type of products? - 2023, 2021, 2026
  • [CN990] Do you believe that a grocery product can be 100% natural? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
  • [CN602] We would now like you to think about the following product claims. Typically, how influential are these claims when choosing what food and drink to buy? Please select the answer that best fits - 2021, 2020, 2019, 2023, 2025
  • [FB597] How would you rate the presence of the following ingredients on the ingredient list of your bread? - 2023, 2021, 2026
  • [FB023] How appealing are the following claims if related to the following type of products? - 2023, 2021, 2026
Case studies
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply - 2021, 2019, 2023, 2025
  • [AN634] Have you done any of the following in the last two years? Please select all that apply - 2021, 2019, 2023, 2025

Files included in this report:

  • FMCG-Gurus-Addressing-Ultra-Processing-Claims-in-the-Bakery-Sector-Trend-Report-2026.pdf
  • FMCG-Gurus-Addressing-Ultra-Processing-Claims-in-the-Bakery-Sector-Trend-Report-2026.pptx

    • If you are a user, click here to login and download the report.

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