FMCG Gurus -FMCG Gurus – Manufactured Nostalgia – Trend Report 2026

FMCG Gurus – Manufactured Nostalgia – Trend Report 2026

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FMCG Gurus – Manufactured Nostalgia – Trend Report 2026

 Geographies: Global  Industries: Trend Reports, Trend Resources  Published Date: 2026

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FMCG Gurus – Manufactured Nostalgia – Trend Report 2026

FMCG Gurus – Manufactured Nostalgia – Trend Report 2026

Files included in this report:

  • FMCG-Gurus-Manufactured-Nostalgia-Trend-Report-2026.pdf
  • FMCG-Gurus-Manufactured-Nostalgia-Trend-Report-2026.pptx
  • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Executive summary
  • [EMO864] To what extent do you agree with the following statements? Please select the answer that best fits - 2024
  • [FCT437] How appealing are traditional/nostalgic flavors? By traditional flavors we mean flavors that remind you of the past - 2022, 2020, 2025
  • [FCT734] Why do these flavors appeal to you? Please select all that apply - 2022, 2020, 2025
  • [FS257] Are you concerned about rising living costs in the country that you live? - 2022, 2025
  • [FCT966] Why do you associate these flavors with being healthier? Please select all that apply - 2022, 2020, 2025
  • [FCT759] How do you rate flavor innovation in the following product categories? Please select the answer that best fits - 2022, 2020, 2025
  • [COG535] Do you suffer from any of the following health problems? Please select all that apply - 2025
  • [SNA183] Compared to twelve months earlier, are you eating the following meals more or less frequently? - 2023, 2025
  • [UPF311] How do you think the food and drink you buy have changed over the last ten years? Please select the answer that best fits - 2025
  • [SNA819] How often do you turn to snacks for comfort eating purposes? - 2023, 2025
  • [UPF029] How honest do you think food and drink brands are about the ingredients used in products? Please select the answer that best fits - 2025
  • [SNA837] To what extent do you agree with the following statement "Over the next twelve months, I will seek out more premium snacks to compensate for reduced spending in other areas" - 2023, 2025
  • [UPF532] How honest do you think food and drink brands are about how products are processed? Please select the answer that best fits - 2025
Context & consumer priorities
  • [EMO864] To what extent do you agree with the following statements? Please select the answer that best fits - 2024
  • [FS257] Are you concerned about rising living costs in the country that you live? - 2022, 2025
  • [UPF311] How do you think the food and drink you buy have changed over the last ten years? Please select the answer that best fits - 2025
  • [COG535] Do you suffer from any of the following health problems? Please select all that apply - 2025
  • [SNA183] Compared to twelve months earlier, are you eating the following meals more or less frequently? - 2023, 2025
  • [FCT437] How appealing are traditional/nostalgic flavors? By traditional flavors we mean flavors that remind you of the past - 2022, 2020, 2025
  • [FCT734] Why do these flavors appeal to you? Please select all that apply - 2022, 2020, 2025
  • [FCT966] Why do you associate these flavors with being healthier? Please select all that apply - 2022, 2020, 2025
  • [FCT759] How do you rate flavor innovation in the following product categories? Please select the answer that best fits - 2022, 2020, 2025
  • [SNA819] How often do you turn to snacks for comfort eating purposes? - 2023, 2025
  • [SNA837] To what extent do you agree with the following statement "Over the next twelve months, I will seek out more premium snacks to compensate for reduced spending in other areas" - 2023, 2025
Case studies
  • [UPF029] How honest do you think food and drink brands are about the ingredients used in products? Please select the answer that best fits - 2025
  • [UPF532] How honest do you think food and drink brands are about how products are processed? Please select the answer that best fits - 2025

Files included in this report:

  • FMCG-Gurus-Manufactured-Nostalgia-Trend-Report-2026.pdf
  • FMCG-Gurus-Manufactured-Nostalgia-Trend-Report-2026.pptx
  • If you are a user, click here to login and download the report.