FMCG Gurus – Addressing Emotional Wellness in an Era of Uncertainty in 2023
Report Description
This report explores consumer attitudes and behaviors towards the cost-of-living crisis and the impacts on their emotional wellness. The report examines notions of comfort, escapism and indulgence during a time of uncertainty. Our findings explore the changes consumers will make to reduce their spending over the next twelve months and insights into consumer behaviors in the foodservice sector, as well as cooking from scratch or buying more fresh foods. Our findings reveal insights into the proportion of consumers who have looked to improve their work/life balance in the last two years, as well as the amount of consumers who find it difficult to find time to relax.
This report will look at the following areas:
- The impact of the cost-of-living crisis on emotional wellness.
- Notions of comfort and escapism during a time of uncertainty.
- Consumer attitudes and behaviors around their energy levels, mental wellbeing and sleep health.
- The proportion of consumers who are concerned about rising costs and insights into consumer attitudes towards their financial savings.
- Insights into emotional wellness, the links between cognitive and long-term health, as well as the link between sleep health and digestive health.
- Consumer behaviors around comfort foods, looking into notions of indulgence and the appeal of traditional/nostalgic flavors.
- Insights into the flavors that are influential when consumers choose between food and drink products and their reasoning behind why certain flavors appeal to consumers.
- The types of products consumers are likely to reduce spending on over the next twelve months.
- Spending habits in the foodservice sector in the last six months.
- The proportion of consumers who are cooking more from scratch or bought more fresh foods.
- The proportion of consumers who have looked to improve their work/life balance in the last two years, as well as the amount of consumers who find it difficult to find time to relax.
How this will help -Addressing Emotional Wellness in an Era of Uncertainty:
- Determine the rate that levels of stress and poor sleep hygiene impact consumers, and how they are addressing these issues.
- Examine how consumer attitudes and purchasing habits are changing because of high levels of uncertainty, and what types of products they are seeking out for escapism purposes.
- Develop strategies to help enhance mood and emotional wellness, either via formulation or product positioning and marketing.
Files included in this report:
FMCG-Gurus-Addressing-Emotional-Wellness-in-an-Era-of-Uncertainty-Global-Report-2023.pdf
FMCG-Gurus-Addressing-Emotional-Wellness-in-an-Era-of-Uncertainty-Global-Report-2023.pptx