Report Description:

This report explores how growing interest in moderation is reshaping the alcoholic beverage market. As consumers become more mindful of their physical and emotional wellbeing, they are reassessing their relationship with alcohol, drinking less often, choosing more intentionally, and seeking higher-quality experiences. While non-alcoholic options continue to gain attention, full abstinence remains limited, with most consumers instead prioritizing premiumization, better flavor, and more meaningful drinking occasions.

Focusing on both alcoholic and alcohol-free innovation, this report highlights how shifting lifestyles and expectations are influencing product development. It examines consumer perceptions of taste, attitudes toward non-alcoholic alternatives, and the evolving demand for ingredients, formats, and experiences that elevate moderated drinking.