FMCG Gurus – Allergies & Intolerances in Malaysia – Country Report – 2024
Report Description:
This report explores food allergies and intolerances. The report offers insight into consumer symptoms and actions when it comes to dealing with food allergies and intolerances, as well as their most impacted areas of health. Our findings explore the kinds of food and drink that consumers avoid, the length of time consumers have had their food allergies or intolerance, and the factors consumers feel have caused or influenced their allergies or intolerance. In addition, our findings actionable recommendations for brands in widening the availability of products that cater to specific allergies or intolerances.
This report will look at the following areas:
- Consumer understanding regarding food allergies and intolerance and the difference between them.
- The most impacted areas of health in regard to food allergies and intolerances.
- The proportion of consumers who believe they have a food allergy or intolerance and whether this has been diagnosed by a medical professional.
- The proportion of consumers who do not have a food allergy or intolerance but are concerned about developing one in the future.
- Consumer interest in learning more about the link between the gut microbiome and food allergies and intolerances.
- Consumer perceptions around the cause of food allergies and intolerances.
- The types of food and drink that consumers avoid.
- The length of time consumers have had their food allergy or intolerance.
- The factors consumers feel have caused or influenced their food allergy or intolerance.
- The symptoms consumers experienced that led to their diagnosis.
- The steps consumers have taken to manage their allergy or intolerance.
- Consumer perceptions around the availability of suitable products that cater to their food allergy or intolerance.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate food allergies and intolerances experienced by consumers, using insights to suggest opportunities and innovation for the future.
- Expanding the availability of suitable products: Highlights the need for brands to offer wider availability for suitable products catered to a range of food allergies and intolerances.
Files included in this report:
Allergies-Intolerances-in-Malaysia-Country-Report-2024.pdf
Allergies-Intolerances-in-Malaysia-Country-Report-2024.pptx