FMCG Gurus - FMCG Gurus – Cat Care – Germany – Country Report 2023

FMCG Gurus – Cat Care – Germany – Country Report 2023

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FMCG Gurus – Cat Care – Germany – Country Report 2023

 Geographies:  Europe, Germany  Industries: Cat Health, Pet Care  Published Date:  2023

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How this will help - Cat Health:

  • Examine the purchasing habits of cat owners across food, treat, and supplement categories, and what attracts them to products at the point of purchasing.
  • Understand what need states are prioritized when purchasing products for cats, and how value-enhancing strategies can be developed in a recessionary environment.
  • Identify what health issues are of the biggest concern to consumers, and what multi-benefit claims cat owners want to see on product packaging.

Files included in this report:

  • FMCG-Gurus-Cat-Care-Germany-Country-Report-2023.pdf
  • FMCG-Gurus-Cat-Care-Germany-Country-Report-2023.pptx
  • If you are a user, click here to login and download the report.

Table of Contents:

Cat Ownership ( 1 - 3 )
  • What are your motivations for owning a pet?
  • How long have you had your pet?
  • What type of pet food do you give your pet?
  • How much do you spend on this type of food per month?
Purchasing Habits and Ingredients ( 4 - 8 )
  • When seeking out a new pet product. What product attributes would be important when choosing whether to buy or not?
  • Proportion of dog owners who are concerned about the weight of their dog.
  • Proportion of these who are taking actions to help their pet lose weight.
  • What steps are you taking?
  • Which do you think best describes your purchasing habits when buying products for your pet?
  • What attributes do you think makes a pet product more premium?
Rising Cost of Living ( 9 - 12 )
  • You state that rising living costs/an economic downturn will influence your purchasing habits when buying pet products. What steps do you believe you will take because of this?
  • We would now like you to think about the average cost per month of keeping your pet healthy. How would you best describe these costs?
  • Are you worried about the cost of healthcare for your pet rising in the future and your ability to handle these costs?
  • When seeking out pet products, what do you prioritize?
  • Proportion of Cat owners that believe they are aware of what nutrients their pet requires daily.
  • Proportion of Cat owners that say they are attentive to the ingredients in the pet products they purchase.
Health Claims ( 13 - 16)
  • What health claims do you like to see on pet products?
  • When seeking out pet products, what kind of claims do you prefer?
  • When seeking out health and wellness products for your pet, what factors are important when choosing what to purchase?
  • Proportion of dog owners who state that when purchasing snacks for their pet, it is important that they carry a health benefit claim.
  • Proportion of pet owners who agree that it is important that pet product brands promote their ethical and environmental credentials.
  • Do you look out for any of the following claims when seeking out pet products?
  • Proportion of Cat owners who agree that they will pick one pet product over another if they deem it to be more environmentally friendly.
Actions & Recommendations ( 17 - 18 )

Files included in this report:

  • FMCG-Gurus-Cat-Care-Germany-Country-Report-2023.pdf
  • FMCG-Gurus-Cat-Care-Germany-Country-Report-2023.pptx
  • If you are a user, click here to login and download the report.