FMCG Gurus - FMCG Gurus – Cat Care – Indonesia – Country Report 2023

FMCG Gurus – Cat Care – Indonesia – Country Report 2023

Geographies: Asia Pacific, Indonesia Industries: Cat Health, Pet Care Published Date: 2023

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Examine the purchasing habits of cat owners across food, treat, and supplement categories, and what attracts them to products at the point of purchasing.
Understand what need states are prioritized when purchasing products for cats, and how value-enhancing strategies can be developed in a recessionary environment.
Identify what health issues are of the biggest concern to consumers, and what multi-benefit claims cat owners want to see on product packaging.

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When seeking out a new pet product. What product attributes would be important when choosing whether to buy or not?
Proportion of dog owners who are concerned about the weight of their dog.
Proportion of these who are taking actions to help their pet lose weight.
What steps are you taking?
Which do you think best describes your purchasing habits when buying products for your pet?
What attributes do you think makes a pet product more premium?

Rising Cost of Living ( 9 - 12 )

You state that rising living costs/an economic downturn will influence your purchasing habits when buying pet products. What steps do you believe you will take because of this?
We would now like you to think about the average cost per month of keeping your pet healthy. How would you best describe these costs?
Are you worried about the cost of healthcare for your pet rising in the future and your ability to handle these costs?
When seeking out pet products, what do you prioritize?
Proportion of Cat owners that believe they are aware of what nutrients their pet requires daily.
Proportion of Cat owners that say they are attentive to the ingredients in the pet products they purchase.

Health Claims ( 13 - 16)

What health claims do you like to see on pet products?
When seeking out pet products, what kind of claims do you prefer?
When seeking out health and wellness products for your pet, what factors are important when choosing what to purchase?
Proportion of dog owners who state that when purchasing snacks for their pet, it is important that they carry a health benefit claim.
Proportion of pet owners who agree that it is important that pet product brands promote their ethical and environmental credentials.
Do you look out for any of the following claims when seeking out pet products?
Proportion of Cat owners who agree that they will pick one pet product over another if they deem it to be more environmentally friendly.

Actions & Recommendations ( 17 - 18 )