FMCG-Gurus-Cognitive-Health-Trends-in-the-USA-Country-Report-2026.pdf
FMCG-Gurus-Cognitive-Health-Trends-in-the-USA-Country-Report-2026.pptxReport Agenda and Insights available:
Shopping
- [COG631] To what extent do you agree with the following statements? - 2021, 2019, 2018, 2023, 2025
- [COG531] Overall, what are your biggest health concerns? Please select all that apply - 2025
Symptoms
- [COG732] How likely are you to do the following? - 2025
- [COG189] In what categories do you like to see claims around products actively improving cognitive health? - 2025
Actions
- [COG535] Do you suffer from any of the following health problems? Please select all that apply - 2025
Motivations
- [COG643] Have you taken any steps to improve your cognitive health over the last twelve months? Please select all that apply - 2025
- [COG643] Have you taken any steps to improve your cognitive health over the last twelve months? Please select all that apply - 2025
Addressing Cognitive Health
- [COG225] Why are you interested in improving your brain health? Please select all that answers that apply - 2025
Functional Products
- [COG797] Why would you like to make these improvements to your health? Please select the answer that best fits - 2025
- [COG893] Do you plan to make any of the following improvements to your health over the next twelve months? Please select all that apply - 2025
Benefits
- [COG305] We would now like you to think about food and drink products that either directly promote health claims on packaging or are linked in general with addressing the following health issues? How appealing are the following claims on food and drink products? - 2025
- [COG558] We would now like you to think about nutritional supplements that you can purchase either online or in-store, and do not need a medical prescription to buy. How appealing are nutritional supplements that promote the following benefits? - 2025
Sources of Information
- [COG482] What benefits would you like to obtain from food and drink or nutritional supplements that aid your brain and cognitive health? - 2025