FMCG Gurus - FMCG Gurus – Consumer Profiles in Germany – 2023

FMCG Gurus – Consumer Profiles in Germany – 2023

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FMCG Gurus – Consumer Profiles in Germany – 2023

 Geographies:  Europe, Germany  Industries: Consumer Insight, Cost of Living and Price Sensitivity  Published Date:  2023

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FMCG Gurus – Consumer Profiles in Germany – 2023

Report Description

This report examines consumer profiles in Germany. The report explores consumer attitudes and behaviors towards the cost of living crisis. Our findings explore health and wellness, including how consumers rate or measure their health and whether they are proactive or reactive to their health. Our findings reveal insights into consumer perceptions around sustainability and the ways this has influenced their shopping habits. The report looks into notions of taste and indulgence, looking into the appeal of certain flavors and colors.

This report will look at the following areas:

  • The impact of the cost of living crisis on consumers, with insights into consumer attitudes regarding their financial savings.
  • Insights into shopping and spending habits on food and drink in line with the cost of living crisis.
  • Consumer perceptions around health and wellness, including how they rate their health and the proportion of consumers who are reactive or proactive.
  • What consumers deem a healthy diet and insights into their sleep health.
  • Attitudes and behaviors towards sustainability, such as consumers’ environmental concerns, and the changing lifestyle choices and shopping habits consumers are making to become more sustainable.
  • Notions of taste and indulgence, as well as perceptions around the most appealing flavors and colors in food and drink products.

Files included in this report:

  • FMCG-Gurus-Consumer-Profiles-in-Germany-2023.pdf
  • FMCG-Gurus-Consumer-Profiles-in-Germany-2023.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Consumer Profiles in Germany – 2023

Report Description

This report examines consumer profiles in Germany. The report explores consumer attitudes and behaviors towards the cost of living crisis. Our findings explore health and wellness, including how consumers rate or measure their health and whether they are proactive or reactive to their health. Our findings reveal insights into consumer perceptions around sustainability and the ways this has influenced their shopping habits. The report looks into notions of taste and indulgence, looking into the appeal of certain flavors and colors.

This report will look at the following areas:

  • The impact of the cost of living crisis on consumers, with insights into consumer attitudes regarding their financial savings.
  • Insights into shopping and spending habits on food and drink in line with the cost of living crisis.
  • Consumer perceptions around health and wellness, including how they rate their health and the proportion of consumers who are reactive or proactive.
  • What consumers deem a healthy diet and insights into their sleep health.
  • Attitudes and behaviors towards sustainability, such as consumers’ environmental concerns, and the changing lifestyle choices and shopping habits consumers are making to become more sustainable.
  • Notions of taste and indulgence, as well as perceptions around the most appealing flavors and colors in food and drink products.

Report Agenda and Insights available:

Cost of Living
  • [COL833] Do you believe the country in which you live is in a recession? - 2023
  • [COL817] Do you believe that your household has adequate financial savings? - 2023
  • [COL947] Do you think food and drink prices have risen over the last twelve months? - 2023
  • [COL461] How much do you think the price of an average food and drink shop has changed over the last twelve months? - 2023
  • [COL186] To what extent do you agree with the following statement I/my household is actively trying to reduce spending on food and drink.”
  • [COL384] Have you switched retailers when food and drinking shopping over the last twelve months?
Health and Wellness
  • [COL320] Have you made any changes to your eating and drinking habits over the last twelve months to help make food and drink shopping more affordable? - 2023
  • [COL125] What changes have you made? Please select all that apply - 2023
  • [COL987] Have you cut back spending in restaurants and cafes over the last six months? - 2023
  • [COL406] Have you sought more premium products and treats at retailers to compensate for reducing spending in restaurants and cafes? - 2023
  • [HAW893] Overall, how do you rate your health? - 2023
  • [HAW524] Do you think your health has changed in the last two years? - 2023
  • [HAW388] Please now think about the concept of health in general. How do you measure good health? Please select all that apply - 2023
  • [HAW952] Have you still looked to improve your health over the last two years? - 2023
  • [HAW809] What areas of wellbeing would you like to improve over the last twelve months? Please select all that apply - 2023
Sustainability
  • [HAW062] Do you feel that you will have to make any changes to your health and wellness routines as a result of rising living prices?
  • [HAW385] If you have to reduce spend on products over the next twelve months, which type of product are you most likely to reduce spend on? - 2023
  • [SU601] To what extent do you agree with the following statements? - 2022
  • [SU463] What changes have you made? Please select all that apply - 2022
  • [SU860] Have you changed your diet in the last two years in order to lead a more environmentally friendly lifestyle?
  • [SU755] What barriers do you think exist when it comes to leading a more environmentally friendly diet? Please select all that apply - 2022
Taste & Indulgence
  • [SU223] Do you look out for any of the following claims/pledges when buying food, drinks or supplements? Please select all that apply - 2022
  • [SU539] How important is it that food and drink brands look to offset their carbon footprint? - 2022
  • [SU833] How important is it for you to avoid food waste? - 2023
  • [FCT018] When deciding what food products to eat, what do you prioritize? Please rank on a scale of 1-9, with 1 being “highest priority” and 9 being “lowest priority”
  • [FCT768] To what extent do you agree with the following statement: “I like food and drink products with new and unusual/exotic flavors” - 2022
  • [FCT806] To what extent do you agree with the following statement “I believe that new and unusual/exotic flavors are healthier” - 2022
  • [FCT831] Why do you like new and unusual/exotic flavors? Please select all that apply - 2022
  • [FCT629] Which of the following flavors do you associate with helping improve your mood? Please select all that apply - 2022

Files included in this report:

  • FMCG-Gurus-Consumer-Profiles-in-Germany-2023.pdf
  • FMCG-Gurus-Consumer-Profiles-in-Germany-2023.pptx
  • If you are a user, click here to login and download the report.