FMCG Gurus – Convenience Generation X – Cohort Report – 2025
Report Description:
This report examines the attitudes, behaviors and purchasing habits of Generation Z in the convenience category. Insights include the key drivers behind consumers turning to convenience food and drink, how convenience food fits within the wider goal of living a healthy lifestyle and the kinds of claims and formulations that consumers find appealing.
This report will explore the following:
- The challenges faced by consumers when it comes to leading a healthy lifestyle.
- The proportion of consumers that skip breakfast, lunch or dinner.
- The product attributes that are influential when shaping views on whether food and drink is good value for money.
- The proportion of consumers that say they seek out small indulgences for self-care purposes, and those that seek out premium snacks to compensate for reduced spending.
- Steps taken to improve health in the past two years.
- The proportion of consumers who say that nutritional information on food and drink could be made simpler.
- The kinds of food and drink formats that consumers would like to see positioned around supporting a healthy lifestyle.
- The kinds of claims that consumers like to see on product packaging.
- The product attributes that shape perceptions of value when purchasing health products.
FMCG Gurus – Convenience Generation X – Cohort Report – 2025
Report Description:
This report examines the attitudes, behaviors and purchasing habits of Generation Z in the convenience category. Insights include the key drivers behind consumers turning to convenience food and drink, how convenience food fits within the wider goal of living a healthy lifestyle and the kinds of claims and formulations that consumers find appealing.
This report will explore the following:
- The challenges faced by consumers when it comes to leading a healthy lifestyle.
- The proportion of consumers that skip breakfast, lunch or dinner.
- The product attributes that are influential when shaping views on whether food and drink is good value for money.
- The proportion of consumers that say they seek out small indulgences for self-care purposes, and those that seek out premium snacks to compensate for reduced spending.
- Steps taken to improve health in the past two years.
- The proportion of consumers who say that nutritional information on food and drink could be made simpler.
- The kinds of food and drink formats that consumers would like to see positioned around supporting a healthy lifestyle.
- The kinds of claims that consumers like to see on product packaging.
- The product attributes that shape perceptions of value when purchasing health products.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the convenience market by using consumer insights to suggest areas of opportunity and innovation for the future.
- Addressing the challenges: How to tailor convenience products to address the challenges consumers are facing when trying to lead a healthy lifestyle.
Files included in this report:
FMCG-Gurus-Convenience-Generation-Z-Cohort-Report-2025.pdf
FMCG-Gurus-Convenience-Generation-Z-Cohort-Report-2025.pptx