FMCG Gurus - FMCG Gurus – E-Commerce Trends in Brazil – Country Report – 2023

FMCG Gurus – E-Commerce Trends in Brazil – Country Report – 2023

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FMCG Gurus – E-Commerce Trends in Brazil – Country Report – 2023

 Geographies:  Brazil, South & Central America  Industries: E-Commerce  Published Date:  2023

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FMCG Gurus – E-Commerce Trends in Brazil 2023

Report Description

Our E-Commerce Trends in Brazil report explores FMCG Gurus consumer insights into online shopping for food and drink products. The report looks into various motivations among consumers when they shop online for food and drink products. Our insights explore notions of consumer trust with online shopping services, as well as the most sort after products in physical stores as opposed to online. Our findings delve into the impact of social media and the Metaverse on E-Commerce, and the kinds of opportunities that this digital space is offering.

This report will look at the following areas:

  • Consumer insights into where consumers shop for their food, drink and household care items, whether it be in physical stores, online, or a combination of both, as well as the reasons for this.
  • The length that consumers have shopped online for food and drink products for.
  • Insights into why consumers began shopping online for food, drink and household care items.
  • The motivations and satisfaction behind why consumers continue to shop for food, drink and household care items online.
  • Notions of consumer trust around online shopping and insights into the kinds of products consumers seek out in store as opposed to online.
  • Consumer attitudes and behaviors regarding brand loyalty online and whether consumers are open to purchasing from alternative brands.
  • The problems consumers face when shopping online and how brands can combat these issues.
  • The impact of social media and the Metaverse on online food and drink brands, including why consumers follow certain brands online and the new opportunities that this digital space is offering.
  • Consumer attitudes towards food and drink brands in the Metaverse, and what consumers find appealing about this digital space.
  • Actionable recommendations for brands who use E-Commerce.

How this will help - E-Commerce Trends:

  • Evaluate the opportunities that exist in the direct-to-consumer channel, and the rate that consumers use these options – and why!
  • Recognize what challenges the e-commerce market faces and what strategies can be implemented to address these barriers.
  • Examine the opportunities that exist from the introduction of the Metaverse from an experiential and innovation perspective among younger adults.

Files included in this report:

  • FMCG-Gurus-E-Commerce-Trends-in-Brazil-Country-Report.pdf
  • FMCG-Gurus-E-Commerce-Trends-in-Brazil-Country-Report.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – E-Commerce Trends in Brazil 2023

Report Description

Our E-Commerce Trends in Brazil report explores FMCG Gurus consumer insights into online shopping for food and drink products. The report looks into various motivations among consumers when they shop online for food and drink products. Our insights explore notions of consumer trust with online shopping services, as well as the most sort after products in physical stores as opposed to online. Our findings delve into the impact of social media and the Metaverse on E-Commerce, and the kinds of opportunities that this digital space is offering.

This report will look at the following areas:

  • Consumer insights into where consumers shop for their food, drink and household care items, whether it be in physical stores, online, or a combination of both, as well as the reasons for this.
  • The length that consumers have shopped online for food and drink products for.
  • Insights into why consumers began shopping online for food, drink and household care items.
  • The motivations and satisfaction behind why consumers continue to shop for food, drink and household care items online.
  • Notions of consumer trust around online shopping and insights into the kinds of products consumers seek out in store as opposed to online.
  • Consumer attitudes and behaviors regarding brand loyalty online and whether consumers are open to purchasing from alternative brands.
  • The problems consumers face when shopping online and how brands can combat these issues.
  • The impact of social media and the Metaverse on online food and drink brands, including why consumers follow certain brands online and the new opportunities that this digital space is offering.
  • Consumer attitudes towards food and drink brands in the Metaverse, and what consumers find appealing about this digital space.
  • Actionable recommendations for brands who use E-Commerce.

Table of Contents:

Attitudes and Behaviours ( 1 - 3 )
  • Typically, where do you shop for food, drink, and household care items? (EC665)
  • You state that you only shop in physical stores. Why do you not shop online? Please select all that apply (EC944)
  • How long have you shopped online for? (EC361)
  • Why did you start shopping online for food, drink, and household care items? Please select all that apply (EC453)
Motivations and Satisfaction ( 4 - 10 )
  • Why have you continued to shop online for food, drink, and household care items? Please select all that apply (EC074)
  • Proportion of consumers who shop online and state that they shop online at the same retailer they previously shopped in-store at (EC551)
  • Are there any products that you prefer to purchase in a physical store as opposed to online? Please select all that apply (EC574)
  • Proportion of consumers who shop online and claim they would order a food brand online that they have not bought previously. (EC854)
  • Proportion of consumers who shop online claim they would accept an alternative brand recommended by the retailer if the brand they wanted was not available. (EC136)
  • Would you ever order a food brand online that you have not bought previously? (EC854)
  • Would you accept an alternative brand recommended by the retailer if the brand you wanted was not available? (EC136)
  • How would you best describe how you shop online? Please select the answer that best fits (EC409)
  • Proportion of online shoppers who say they find it easy to navigate the website of the online delivery service that they use. (EC975)
  • Do you experience any of the following problems when using online delivery services to buy food and drink? Please select all that apply (EC594)
  • How do you think online delivery services could be improved? Please select all that apply (EC715)
Social Media and the Metaverse ( 11 - 14 )
  • Proportion of consumers ages 35 and under who follow food and drink brands via social media (EC447)
  • Why do you follow food and drink brands online? (EC196)
  • You state that you find the metaverse appealing. Why is this? Please select all that apply (EC809)
  • Proportion of consumers who said they find the metaverse appealing, stated they would like to interact with food and drink brands via the metaverse (EC449)
  • You state that you would like to interact with food and drink brands via the metaverse. How would you like to interact? Please select all that apply (EC679)
Actions and Recommendations ( 15 - 16 )

Files included in this report:

  • FMCG-Gurus-E-Commerce-Trends-in-Brazil-Country-Report.pdf
  • FMCG-Gurus-E-Commerce-Trends-in-Brazil-Country-Report.pptx
  • If you are a user, click here to login and download the report.