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FMCG Gurus – E-Commerce Trends in Europe – Regional Report – 2023

Geographies: Europe, France, Germany, Italy, Netherlands, Poland, Regional, Spain, UK Industries: E-Commerce Published Date: 2023

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FMCG Gurus – E-Commerce Trends in Europe 2023

Report Description

Our E-Commerce Trends in Europe report explores FMCG Gurus consumer insights into online shopping for food and drink products. The report looks into various motivations among consumers when they shop online for food and drink products. Our insights explore notions of consumer trust with online shopping services, as well as the most sort after products in physical stores as opposed to online. Our findings delve into the impact of social media and the Metaverse on E-Commerce, and the kinds of opportunities that this digital space is offering.

This report will look at the following areas:

Consumer insights into where consumers shop for their food, drink and household care items, whether it be in physical stores, online, or a combination of both, as well as the reasons for this.
The length that consumers have shopped online for food and drink products for.
Insights into why consumers began shopping online for food, drink and household care items.
The motivations and satisfaction behind why consumers continue to shop for food, drink and household care items online.
Notions of consumer trust around online shopping and insights into the kinds of products consumers seek out in store as opposed to online.
Consumer attitudes and behaviors regarding brand loyalty online and whether consumers are open to purchasing from alternative brands.
The problems consumers face when shopping online and how brands can combat these issues.
The impact of social media and the Metaverse on online food and drink brands, including why consumers follow certain brands online and the new opportunities that this digital space is offering.
Consumer attitudes towards food and drink brands in the Metaverse, and what consumers find appealing about this digital space.
Actionable recommendations for brands who use E-Commerce.

Files included in this report:

FMCG-Gurus-E-Commerce-Trends-in-Europe-Regional-Report.pdf
FMCG-Gurus-E-Commerce-Trends-in-Europe-Regional-Report.pptx

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FMCG Gurus – E-Commerce Trends in Europe 2023

Report Description

Our E-Commerce Trends in Europe report explores FMCG Gurus consumer insights into online shopping for food and drink products. The report looks into various motivations among consumers when they shop online for food and drink products. Our insights explore notions of consumer trust with online shopping services, as well as the most sort after products in physical stores as opposed to online. Our findings delve into the impact of social media and the Metaverse on E-Commerce, and the kinds of opportunities that this digital space is offering.

This report will look at the following areas:

Consumer insights into where consumers shop for their food, drink and household care items, whether it be in physical stores, online, or a combination of both, as well as the reasons for this.
The length that consumers have shopped online for food and drink products for.
Insights into why consumers began shopping online for food, drink and household care items.
The motivations and satisfaction behind why consumers continue to shop for food, drink and household care items online.
Notions of consumer trust around online shopping and insights into the kinds of products consumers seek out in store as opposed to online.
Consumer attitudes and behaviors regarding brand loyalty online and whether consumers are open to purchasing from alternative brands.
The problems consumers face when shopping online and how brands can combat these issues.
The impact of social media and the Metaverse on online food and drink brands, including why consumers follow certain brands online and the new opportunities that this digital space is offering.
Consumer attitudes towards food and drink brands in the Metaverse, and what consumers find appealing about this digital space.
Actionable recommendations for brands who use E-Commerce.

Report Agenda and Insights available:

Motivations and Satisfaction

[EC665] Typically, where do you shop for food, drink, and household care items?
[EC944] You state that you only shop in physical stores. Why do you not shop online? Please select all that apply
[EC665] Typically, where do you shop for food, drink, and household care items? - 2020
[EC361] How long have you shopped online for?
[EC361] How long have you shopped online for?
[EC453] Why did you start shopping online for food, drink, and household care items? Please select all that apply
[EC074] Why have you continued to shop online for food, drink, and household care items? Please select all that apply
[EC551] Do you shop online at the same retailer where you previously purchased products from at a physical store (i.e. did you switch from shopping in the retailers' stores to their online channel)?
[EC574] Are there any products that you prefer to purchase in a physical store as opposed to online? Please select all that apply
[EC854] Would you ever order a food brand online that you have not bought previously?
[EC136] Would you accept an alternative brand recommended by the retailer if the brand you wanted was not available?
[EC854] Would you ever order a food brand online that you have not bought previously?
[EC136] Would you accept an alternative brand recommended by the retailer if the brand you wanted was not available?
[EC409] How would you best describe how you shop online? Please select the answer that best fits
[EC975] How easy do you find it to navigate the website of the online delivery service that you use?

Social Media and the Metaverse

[EC594] Do you experience any of the following problems when using online delivery services to buy food and drink? Please select all that apply
[EC715] How do you think online delivery services could be improved? Please select all that apply
[EC447] Do you follow food and drink brands via social media channels such as Facebook, Instagram, or TikTok?
[EC196] Why do you follow food and drink brands online?

Actions and Recommendations

[EC857] Please read the following definition “The metaverse is a network of real-time rendered 3D virtual worlds which can be experienced by an effectively unlimited number of users” Is this a concept that appeals to you? Please select the answer that best fits
[EC809] You state that you find the metaverse appealing. Why is this? Please select all that apply
[EC449] Would you like to interact with food and drink brands via the metaverse?
[EC679] You state that you would like to interact with food and drink brands via the metaverse. How would you like to interact? Please select all that apply

FMCG Gurus – E-Commerce Trends in Europe – Regional Report – 2023

FMCG Gurus – E-Commerce Trends in Europe – Regional Report – 2023

Buy Now for £1100

FMCG Gurus – E-Commerce Trends in Europe 2023

Report Description

This report will look at the following areas:

Files included in this report:

FMCG Gurus – E-Commerce Trends in Europe 2023

Report Description

This report will look at the following areas:

Report Agenda and Insights available:

Files included in this report:

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