FMCG Gurus – Flavor, Color & Texture – Global Report – 2025
Report Description:
This global report offers insight into consumer attitudes and behaviors towards flavor, color and texture in the food and drink markets around the world. The report covers key areas such as new and unusual flavors, permissible indulgence and natural coloring. The report includes actionable insights and recommendations for brands operating within the food and drink markets.
This Report Will Look at the Following Areas:
- What consumers prioritize when choosing food and drink products.
- The types of flavors that consumers feel are influential on their food and drink choices.
- The product categories within which consumers like to see new and unusual flavors.
- The product categories consumers would like to see flavor innovation in.
- The reasons behind consumers liking new and unusual flavors.
- The kind of new and unusual flavors that consumers like.
- Whether consumers associate new and unusual or exotic flavors with being healthier.
- The reasons why consumers find nostalgic flavors appealing.
- The proportion of consumers who say they like food and drink that has new and unusual colors and textures.
- The importance to consumers that food and drink products do not contain artificial colors and how much consumers like the food that they eat to have bright and intense colors.
FMCG Gurus – Flavor, Color & Texture – Global Report – 2025
Report Description:
This global report offers insight into consumer attitudes and behaviors towards flavor, color and texture in the food and drink markets around the world. The report covers key areas such as new and unusual flavors, permissible indulgence and natural coloring. The report includes actionable insights and recommendations for brands operating within the food and drink markets.
This Report Will Look at the Following Areas:
- What consumers prioritize when choosing food and drink products.
- The types of flavors that consumers feel are influential on their food and drink choices.
- The product categories within which consumers like to see new and unusual flavors.
- The product categories consumers would like to see flavor innovation in.
- The reasons behind consumers liking new and unusual flavors.
- The kind of new and unusual flavors that consumers like.
- Whether consumers associate new and unusual or exotic flavors with being healthier.
- The reasons why consumers find nostalgic flavors appealing.
- The proportion of consumers who say they like food and drink that has new and unusual colors and textures.
- The importance to consumers that food and drink products do not contain artificial colors and how much consumers like the food that they eat to have bright and intense colors.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the food and drink markets by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when trying to lead a healthy lifestyle, the key elements of decision making when purchasing food and drink and how brands can help to address these issues.
Files included in this report:
FMCG-Gurus-Flavor-Color-Texture-Global-Report-2025.pdf
FMCG-Gurus-Flavor-Color-Texture-Global-Report-2025.pptx