FMCG Gurus – Hydration Matters Understanding Consumer Attitudes and Practices – Trend Report – 2024
Report Description:
This report explores the evolving consumer attitudes towards hydration, highlighting the growing recognition of hydration’s role in overall well-being. Despite a general awareness of the importance of water intake, many consumers express uncertainty about their daily hydration levels and optimal consumption amounts. The report identifies several barriers that prevent consistent hydration, including a lack of prioritization when selecting beverages. Notably, consumers increasingly see the connection between hydration and energy, with a significant portion identifying nutrition as part of their hydration strategy. There is a notable interest in products that promise hydration benefits, particularly those linked to enhancing energy levels and skin health.
This report will look at the following areas:
- The correlation between hydration and overall well-being as perceived by consumers.
- The uncertainty consumers feel regarding proper water intake.
- Barriers that hinder regular hydration habits.
- The lack of prioritization of hydration in beverage choices.
- The perceived link between hydration and energy levels among consumers.
- Consumer interest in hydration products that feature claims about energy and skin health benefits.
How This Report Can Benefit the Industry:
- By aligning product offerings with consumer preferences for hydration and energy benefits, brands can enhance market positioning and consumer loyalty.
- Developing targeted marketing strategies that educate consumers about hydration importance could lead to increased product engagement.
Files included in this report:
Hydration-Matters-Understanding-Consumer-Attitudes-and-Practices.pdf
Hydration-Matters-Understanding-Consumer-Attitudes-and-Practices.pptx