FMCG Gurus -FMCG Gurus – Packaging How to Stand Out in 2025 – Global Report – 2025

FMCG Gurus – Packaging How to Stand Out in 2025 – Global Report – 2025

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FMCG Gurus – Packaging How to Stand Out in 2025 – Global Report – 2025

 Geographies: Global  Industries: Category Insight, Packaging  Published Date: 2025

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FMCG Gurus – Packaging How to Stand Out in 2025 – Global Report – 2025

Report Description:

This report examines consumer attitudes towards product packaging formats and claims through the lens of FMCG Gurus’ Top Ten Trends for 2025. Including product packaging examples, consumer behavior and attitude insights and recommendations for the year ahead.

This report will look at the following areas:

  • Perceptions and options around stand out packaging.
  • How important consumers find stand out packaging across a range of categories.
  • The appeal of nostalgic and retro packaging.
  • The features that consumers believe are important when determining whether packaging is environmentally friendly.
  • The influence of sustainable packaging innovations on purchasing decisions.
  • The impact of the cost-of-living crisis on consumer willingness to pay a premium for sustainable packaging.
  • How to communicate value through innovation and quality, including the types of packaging claims that consumers feel are important.
  • Packaging features that consumers feel are influential when deciding if a product is superior or premium.
  • The challenges that consumers face when they try to lead a healthy lifestyle and how packaging solutions can support these goals.

FMCG Gurus – Packaging How to Stand Out in 2025 – Global Report – 2025

Report Description:

This report examines consumer attitudes towards product packaging formats and claims through the lens of FMCG Gurus’ Top Ten Trends for 2025. Including product packaging examples, consumer behavior and attitude insights and recommendations for the year ahead.

This report will look at the following areas:

  • Perceptions and options around stand out packaging.
  • How important consumers find stand out packaging across a range of categories.
  • The appeal of nostalgic and retro packaging.
  • The features that consumers believe are important when determining whether packaging is environmentally friendly.
  • The influence of sustainable packaging innovations on purchasing decisions.
  • The impact of the cost-of-living crisis on consumer willingness to pay a premium for sustainable packaging.
  • How to communicate value through innovation and quality, including the types of packaging claims that consumers feel are important.
  • Packaging features that consumers feel are influential when deciding if a product is superior or premium.
  • The challenges that consumers face when they try to lead a healthy lifestyle and how packaging solutions can support these goals.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate product packaging in the food and drink industry by using consumer insights to suggest opportunities and innovation for making packaging more appealing to consumers.
  • Understanding Barriers: Examining the challenges that consumers face around product packaging and presenting solutions to combat this.

Files included in this report:

  • FMCG-Gurus-Packaging-How-to-Stand-Out-in-2025-Global-Report-2025.pdf
  • FMCG-Gurus-Packaging-How-to-Stand-Out-in-2025-Global-Report-2025.pptx
  • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Bright & Bold
  • [PAC650] What do you associate with stand out packaging? Please select all that apply - 2021, 2019, 2018, 2017, 2023
Timeless Traditions
  • [PAC459] We would now like you to think about stand out and unusual packaging. In the following categories, how important is unusual and stand out packaging? - 2021, 2019, 2018, 2017, 2023
Elevating Our World
  • [PAC763] When it comes to determining whether packaging is environmentally friendly or not, how important do you think the following features are when deciding? - 2021, 2019, 2018, 2017, 2023
  • [SU601] To what extent do you agree with the following statements? - 2022, 2020, 2019, 2024
  • [PAC078] Which packaging innovations do you think would positively influence your decision when buying a product? Please select all that apply - 2023
Value Focused
  • [PAC203] To what extent do you agree with the following statement "The cost-of-living crisis has impacted my ability to purchase products with sustainable credentials (e.g. recyclable packaging, organic products, etc)" - 2023
  • [SU755] What barriers do you think exist when it comes to leading a more environmentally friendly diet? Please select all that apply - 2022, 2020, 2019, 2024
  • [PAC750] How important are the following types of packaging claims when it comes to packaging? - 2023
  • [PAC342] To what extent do you agree with the following statements? - 2021, 2019, 2018, 2017, 2023
Fit Me In
  • [PAC577] We would now like you to think about packaging in alcoholic drinks. When evaluating if packaging is more premium, how influential are the following packaging features when deciding if a product is superior or not? - 2021, 2019, 2018, 2017, 2023
  • [SNA837] To what extent do you agree with the following statement "Over the next twelve months, I will seek out more premium snacks to compensate for reduced spending in other areas" - 2023
Actions & Recommendations
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply - 2021, 2019, 2023

Files included in this report:

  • FMCG-Gurus-Packaging-How-to-Stand-Out-in-2025-Global-Report-2025.pdf
  • FMCG-Gurus-Packaging-How-to-Stand-Out-in-2025-Global-Report-2025.pptx
  • If you are a user, click here to login and download the report.