This report will look at the following areas:

• The proportion of consumers who say they recycle either most or all the time and the reasons for this.
• The proportion of consumers who say it is difficult to recycle certain types of packaging materials and the problems consumers face when recycling.
• How aware consumers are about certain types of environmentally-friendly packaging claims and how important they deem these claims.
• The kinds of features consumers find appealing when determining whether packaging is environmentally friendly or not.
• Perceptions of trust around trusting certain types of brands in relation to environmental packaging claims made.
• The impact of the cost of living crisis on consumers’ ability to purchase products with sustainable credentials.
• The types of packaging innovations consumers think would positively influence their decision when buying a product.
• Concerns around certain types of packaging and the most important packaging claims.
• Consumer confidence around the pictures on product packaging and whether they are a fair representation of the product inside.
• Perceptions around stand-out and unusual packaging.
• Notions around premium packaging and what consumers associate with this.
• Consumer perceptions around augmented reality.