FMCG Gurus -FMCG Gurus – Personalized Nutrition in USA – Country Report 2024

FMCG Gurus – Personalized Nutrition in USA – Country Report 2024

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FMCG Gurus – Personalized Nutrition in USA – Country Report 2024

 Geographies: North America, USA  Industries: Personalized Nutrition, Taste & Nutrition  Published Date: 2024

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FMCG Gurus – Personalized Nutrition in USA – Country Report 2024

Report Description:

The report offers insight into consumer behaviors, attitudes, and purchasing habits toward personalized nutrition. Our findings unveil the key consumer motivations and product attributes when purchasing customized food and drink. In addition, our findings reveal actionable recommendations for brands operating in nutrition genetic testing.

This report will look at the following areas:

  • The proportion of consumers who rate their health as good or excellent.
  • The areas of health that consumers plan to make improvements to over the next year.
  • Insights into what consumers research in terms of improving their health and nutrition.
  • The proportion of consumers who monitor their intake of the following at least some of the time.
  • Consumer attitudes toward their diets.
  • The proportion of consumers who monitor their intake of certain ingredients.
  • Consumer attitudes toward DNA and genes.
  • The proportion of consumers who have conducted research into their genetics and the changes consumers made as a result of this.
  • The number of consumers who have heard of nutrition genetic testing and where they heard about this.
  • The proportion of consumers who say they find the concept of nutrition genetic testing appealing when given a definition, those who would be willing to use it, and why.
  • The amount of consumers who would be concerned that health professionals or other third parties would hold information about their genetics/DNA.
  • The reasons nutrition genetic testing does not appeal to consumers.
  • Levels of consumer interest in food and drink products customized to meet their individual nutritional needs and the reasons for this.
  • The proportion of consumers who seek such products.
  • The different product categories and nutrients consumers are interested in seeing customized food and drink.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate the personalized nutrition market by using consumer insights to suggest opportunities and innovation for the future.
  • Promote efficacy: Brands should make a direct link between customization and efficacy to help shape perceptions of value.

Files included in this report:

  • Personalized-Nutriton-in-the-USA-Country-Report-2024.pdf
  • Personalized-Nutriton-in-the-USA-Country-Report-2024.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Personalized Nutrition in USA – Country Report 2024

Report Description:

The report offers insight into consumer behaviors, attitudes, and purchasing habits toward personalized nutrition. Our findings unveil the key consumer motivations and product attributes when purchasing customized food and drink. In addition, our findings reveal actionable recommendations for brands operating in nutrition genetic testing.

This report will look at the following areas:

  • The proportion of consumers who rate their health as good or excellent.
  • The areas of health that consumers plan to make improvements to over the next year.
  • Insights into what consumers research in terms of improving their health and nutrition.
  • The proportion of consumers who monitor their intake of the following at least some of the time.
  • Consumer attitudes toward their diets.
  • The proportion of consumers who monitor their intake of certain ingredients.
  • Consumer attitudes toward DNA and genes.
  • The proportion of consumers who have conducted research into their genetics and the changes consumers made as a result of this.
  • The number of consumers who have heard of nutrition genetic testing and where they heard about this.
  • The proportion of consumers who say they find the concept of nutrition genetic testing appealing when given a definition, those who would be willing to use it, and why.
  • The amount of consumers who would be concerned that health professionals or other third parties would hold information about their genetics/DNA.
  • The reasons nutrition genetic testing does not appeal to consumers.
  • Levels of consumer interest in food and drink products customized to meet their individual nutritional needs and the reasons for this.
  • The proportion of consumers who seek such products.
  • The different product categories and nutrients consumers are interested in seeing customized food and drink.

Report Agenda and Insights available:

DNA & Genes
  • [PSN479] What does the word nutrition mean to you? Please select all that apply - 2020, 2024
Nutrition Genetic Testing
  • [PSN535] To what extent do you agree with the statement: “DNA and genes influence the risk of illness and diseases” - 2020, 2024
  • [PSN885] Have you ever conducted research into your genetics? - 2020, 2024
Motivations
  • [PSN799] Have you heard of the concept of nutrition genetic testing? - 2020, 2024
  • [PSN911] Nutrition genetic is the study between nutrition and a person’s genes. It is a test which highlights how nutrients can impact the genes, how genes react to specific nutrients and why the body may be struggling with detoxing or metabolizing. It is something that can be seen to reduce the risk of disease and illness. How appealing does this sound to you? - 2020, 2024
Ethics
  • [PSN958] Why would you be willing to use nutrition genetic testing? Please select all the reasons that apply - 2020, 2024
  • [PSN501] Would you be willing to use nutrition genetic testing? - 2020, 2024
Customized Food & Drinks
  • [PSN502] You state that this is something that does not appeal to you? Why is this? Please select all that apply - 2020, 2024
Categories
  • [PSN979] To what extent do you agree with the following statement? “I am interested in food and drink products that are customized to meet my individual nutritional needs” - 2020, 2024
  • [PSN807] You state that you are interested in customized food and drink products that meet your individual nutritional needs. Do you currently seek such products out? - 2020, 2024
Benefits
  • [PSN217] In what product categories would you like to see such products? Please select all that apply - 2020, 2024
Skin Patches
  • [PSN033] Why are you interested in such types of products? Please select all that apply - 2020, 2024

Files included in this report:

  • Personalized-Nutriton-in-the-USA-Country-Report-2024.pdf
  • Personalized-Nutriton-in-the-USA-Country-Report-2024.pptx
  • If you are a user, click here to login and download the report.