FMCG Gurus -FMCG Gurus – Powering Wellness -The Global Rise of Supplements in Everyday Health

FMCG Gurus – Powering Wellness -The Global Rise of Supplements in Everyday Health

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FMCG Gurus – Powering Wellness -The Global Rise of Supplements in Everyday Health

 Geographies: Global  Industries: Trend Resources  Published Date: 2024

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FMCG Gurus – Powering Wellness -The Global Rise of Supplements in Everyday Health

Report Description:

Many consumers feel that their lifestyles and diets alone are not providing them with the essential nutrients they need in order to feel well physically and emotionally. Therefore, they are turning to nutritional supplements in order to improve their physical health and mental wellbeing. This report addresses the key consumer motivators and trends that are currently shaping the nutritional supplement market.

This report will look at the following areas:

  • Many consumers are using nutritional supplements in order to take a holistic approach to health and wellness.
  • Longevity is a growing priority for consumers within the nutritional supplements market.
  • Consumers are increasingly concerned with the value of nutritional supplements over the price.
  • Trust and convenience are two of the leading trends within the nutritional supplements market.

How This Report Can Benefit the Industry:

  • Assist in navigating the nutritional supplements market with detailed insights into consumer needs.
  • Help to inspire innovation and marketing strategies within a competitive market that align to evolving consumer preferences.

Files included in this report:

  • Powering-Wellness-The-Global-Rise-of-Supplements-in-Everyday-Health.pdf
  • Powering-Wellness-The-Global-Rise-of-Supplements-in-Everyday-Health.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Powering Wellness -The Global Rise of Supplements in Everyday Health

Report Description:

Many consumers feel that their lifestyles and diets alone are not providing them with the essential nutrients they need in order to feel well physically and emotionally. Therefore, they are turning to nutritional supplements in order to improve their physical health and mental wellbeing. This report addresses the key consumer motivators and trends that are currently shaping the nutritional supplement market.

This report will look at the following areas:

  • Many consumers are using nutritional supplements in order to take a holistic approach to health and wellness.
  • Longevity is a growing priority for consumers within the nutritional supplements market.
  • Consumers are increasingly concerned with the value of nutritional supplements over the price.
  • Trust and convenience are two of the leading trends within the nutritional supplements market.

Report Agenda and Insights available:

Consumer needs in wellness
  • [AN786] You state that you have taken nutritional supplements. What areas of your health were you looking to improve? Please select all that apply - 2021, 2019, 2023
  • [NS637] Have you taken any of the following steps in the last two years to improve your health? Please select all that apply - 2020, 2022, 2024
  • [NS637] Have you taken any of the following steps in the last two years to improve your health? Please select all that apply - 2020, 2022, 2024
  • [NS637] Have you taken any of the following steps in the last two years to improve your health? Please select all that apply - 2020, 2022, 2024
  • [EMO171] How do you feel the following has changed over the last two years? Please select the answer that best fits - 2024
  • [EMO174] Do you ever have feelings of worry about the following? Please select all that apply - 2024
  • [NS646] Why do you use supplements to enhance your cognitive performance? Please select all that apply - 2020, 2022, 2024
Trends shaping the market
  • [NS021] What areas of your health do you want to improve/address by using supplements? Please select all that apply - 2020, 2022, 2024
  • [HAW487] You state that you purchase functional and fortified food and drink. What product attributes are important when seeking out products - 2023
  • [NS071] Would you be willing to spend more on supplements on products that offered the following benefits? Please select all that apply - 2020, 2022, 2024
  • [NS251] What type of supplement formats do you use? Please select all that apply - 2020, 2022, 2024
Actions & recommendations
  • [NS125] What claims are important to you when it comes to purchasing supplements? Please select all that apply - 2020, 2022, 2024

Files included in this report:

  • Powering-Wellness-The-Global-Rise-of-Supplements-in-Everyday-Health.pdf
  • Powering-Wellness-The-Global-Rise-of-Supplements-in-Everyday-Health.pptx
  • If you are a user, click here to login and download the report.