FMCG Gurus – Probiotics – Connecting with Emotional Wellness Trends – Global Report – 2025
Report Description:
This report examines consumer attitudes towards probiotic products through the lens of FMCG Gurus’ Top Ten Trends for 2025. Including product examples, consumer behavior and attitude insights and recommendations for the year ahead.
This report will look at the following areas:
- The areas of health that consumers plan to improve over the next twelve months.
- How the different age cohorts feel about their stress/anxiety levels.
- The level of interest in ingredients associated with improving mood.
- The health benefits that consumers associate with probiotics.
- The proportion of global consumers that purchase probiotics for stress alleviation.
- The health claims that shape perceptions of value around probiotics.
- The challenges that consumers feel they face when trying to lead a healthy life.
- Different formats of probiotic products and why consumers prefer each format.
- The type of probiotic products that consumers purchase and flavor preference.
FMCG Gurus – Probiotics – Connecting with Emotional Wellness Trends – Global Report – 2025
Report Description:
This report examines consumer attitudes towards probiotic products through the lens of FMCG Gurus’ Top Ten Trends for 2025. Including product examples, consumer behavior and attitude insights and recommendations for the year ahead.
This report will look at the following areas:
- The areas of health that consumers plan to improve over the next twelve months.
- How the different age cohorts feel about their stress/anxiety levels.
- The level of interest in ingredients associated with improving mood.
- The health benefits that consumers associate with probiotics.
- The proportion of global consumers that purchase probiotics for stress alleviation.
- The health claims that shape perceptions of value around probiotics.
- The challenges that consumers feel they face when trying to lead a healthy life.
- Different formats of probiotic products and why consumers prefer each format.
- The type of probiotic products that consumers purchase and flavor preference.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the probiotics industry by using consumer insights to suggest opportunities and innovation for the future.
- Addressing challenges: Understanding the challenges that consumers feel they face when looking to improve their health and how brands can help to address these issues.
Files included in this report:
FMCG-Gurus-Probiotics-Connecting-with-Emotional-Wellness-Trends-Global-Report-2025.pdf
FMCG-Gurus-Probiotics-Connecting-with-Emotional-Wellness-Trends-Global-Report-2025.pptx