FMCG Gurus – Protein Fortification within the Dairy Sector – Trend Report 2025
Report Description:
Protein is quickly becoming a defining influence on the future of dairy, but the motivations behind this shift are more nuanced than ever. Consumers are reassessing what dairy means in the context of health, nutrition, and lifestyle, and their expectations are expanding beyond traditional products and positioning. As interest grows in added functionality, tailored nutrition, and new consumption occasions, brands operating in the dairy space, and adjacent categories, are being presented with fresh opportunities, as well as new challenges. This report explores the evolving role of protein within the dairy sector, uncovering how attitudes around nutrition, ingredient pairing, personalization, and convenience are shaping the next era of product development and consumer engagement. From everyday staples to emerging formats, the findings reveal how perceptions are shifting, why fortification matters, and where future potential lies for those prepared to innovate.
This Report Will Look at the Following Areas:
- The changing role of dairy in consumers’ dietary decision-making.
- Why protein is gaining traction, and what is driving that momentum.
- How fortification is influencing expectations across formats and occasions.
- Where functional ingredients and added benefits could reshape innovation.
- The growing relevance of personalization and dietary alignment.
- How lifestyle pressures are influencing interest in “enhanced” dairy options.
FMCG Gurus – Protein Fortification within the Dairy Sector – Trend Report 2025
Report Description:
Protein is quickly becoming a defining influence on the future of dairy, but the motivations behind this shift are more nuanced than ever. Consumers are reassessing what dairy means in the context of health, nutrition, and lifestyle, and their expectations are expanding beyond traditional products and positioning. As interest grows in added functionality, tailored nutrition, and new consumption occasions, brands operating in the dairy space, and adjacent categories, are being presented with fresh opportunities, as well as new challenges. This report explores the evolving role of protein within the dairy sector, uncovering how attitudes around nutrition, ingredient pairing, personalization, and convenience are shaping the next era of product development and consumer engagement. From everyday staples to emerging formats, the findings reveal how perceptions are shifting, why fortification matters, and where future potential lies for those prepared to innovate.
This Report Will Look at the Following Areas:
- The changing role of dairy in consumers’ dietary decision-making.
- Why protein is gaining traction, and what is driving that momentum.
- How fortification is influencing expectations across formats and occasions.
- Where functional ingredients and added benefits could reshape innovation.
- The growing relevance of personalization and dietary alignment.
- How lifestyle pressures are influencing interest in “enhanced” dairy options.
How This Report Can Benefit the Industry:
- Discover where protein-led innovation can unlock growth across dairy and snacking.
- Understand how to align products with emerging behaviors, health goals, and evolving usage occasions.
Files included in this report:
FMCG-Gurus-Protein-Fortification-within-the-Dairy-Sector-Trend-Report-2025.pdf
FMCG-Gurus-Protein-Fortification-within-the-Dairy-Sector-Trend-Report-2025.pptx