FMCG Gurus -FMCG Gurus – Savory Food: Authentic Taste in the Global Era -Trend Report 2025

FMCG Gurus – Savory Food: Authentic Taste in the Global Era -Trend Report 2025

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FMCG Gurus – Savory Food: Authentic Taste in the Global Era -Trend Report 2025

 Geographies: Global  Industries: Trend Reports, Trend Resources  Published Date: 2025

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FMCG Gurus – Flavor, Color & Texture – Global Report – 2025

Report Description:

This report explores how consumers’ appetites, attitudes, and behaviors for savory food are evolving. The report examines consumers’ core priorities when it comes to seeking out savory food and meal choices. It covers the relationship between taste, exotic flavors, self expression, and ingredient claims, as well as examining the impact of consumers’ mealtime fragmentation on savory food decisions.

This Report Will Look at the Following Areas:

  • The important areas to consumers when it comes to choosing what food to buy.
  • The proportion of consumers who like food products with new, unusual, and exotic flavors.
  • What kinds of unusual and exotic flavors consumers like and why they like these flavors.
  • The willingness of consumers to pay a premium for food products that contain unusual and exotic flavors.
  • The proportion of consumers that believe new, unusual, and exotic flavors are healthier.
  • The evolving frequency and nature of consumer’s snacking habits.

FMCG Gurus – Flavor, Color & Texture – Global Report – 2025

Report Description:

This report explores how consumers’ appetites, attitudes, and behaviors for savory food are evolving. The report examines consumers’ core priorities when it comes to seeking out savory food and meal choices. It covers the relationship between taste, exotic flavors, self expression, and ingredient claims, as well as examining the impact of consumers’ mealtime fragmentation on savory food decisions.

This Report Will Look at the Following Areas:

  • The important areas to consumers when it comes to choosing what food to buy.
  • The proportion of consumers who like food products with new, unusual, and exotic flavors.
  • What kinds of unusual and exotic flavors consumers like and why they like these flavors.
  • The willingness of consumers to pay a premium for food products that contain unusual and exotic flavors.
  • The proportion of consumers that believe new, unusual, and exotic flavors are healthier.
  • The evolving frequency and nature of consumer’s snacking habits.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future..
  • Addressing challenges: Understanding the challenges that consumers face when it comes to choosing savory food products for mealtimes..

Files included in this report:

  • FMCG-Gurus-Savory-Food-Authentic-Taste-in-the-Global-Era-Trend-Report-2025.pdf
  • FMCG-Gurus-Savory-Food-Authentic-Taste-in-the-Global-Era-Trend-Report-2025.pptx
  • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Core Priorities
  • [FCT963] What kind of new and unusual/exotic flavors do you like? Please select all that apply - 2022, 2020, 2025
  • [SNA204] You state that you are snacking more frequently compared to twelve months earlier. Why do you think this is? Please select all the reasons that apply - 2023, 2025
  • [FCT831] Why do you like new and unusual/exotic flavors? Please select all that apply - 2022, 2020, 2025
  • [SNA478] Compared to twelve months earlier, do you think you are snacking more or less frequently? Please select the answer that best fits - 2023, 2025
  • [FCT052] How willing are you to pay a premium for food and drink products that contain new and unusual/exotic flavors? Please select the answer that best fits - 2022, 2020, 2025
  • [FS930] Please now think about innovation within foodservice outlets. How appealing are the following types of innovation? Please select the answer that best fits - 2022, 2020, 2025
  • [FCT806] To what extent do you agree with the following statement “I believe that new and unusual/exotic flavors are healthier” - 2022, 2020, 2025
  • [FCT768] To what extent do you agree with the following statement: “I like food and drink products with new and unusual/exotic flavors” - 2022, 2020, 2025
  • [CN985] How important are the following when choosing what food and drink to buy? - 2021, 2020, 2019, 2023, 2025
Exploring Exotic Flavors
  • [CN985] How important are the following when choosing what food and drink to buy? - 2021, 2020, 2019, 2023, 2025
Value of Authenticity
  • [FCT963] What kind of new and unusual/exotic flavors do you like? Please select all that apply - 2022, 2020, 2025
  • [FCT768] To what extent do you agree with the following statement: “I like food and drink products with new and unusual/exotic flavors” - 2022, 2020, 2025
Flavor as Personal Expression
  • [FS930] Please now think about innovation within foodservice outlets. How appealing are the following types of innovation? Please select the answer that best fits - 2022, 2020, 2025
Comfort and Escapism
  • [FCT831] Why do you like new and unusual/exotic flavors? Please select all that apply - 2022, 2020, 2025
Perception of Health
  • [FCT052] How willing are you to pay a premium for food and drink products that contain new and unusual/exotic flavors? Please select the answer that best fits - 2022, 2020, 2025
Rise of Substantial Snacking
  • [FCT806] To what extent do you agree with the following statement “I believe that new and unusual/exotic flavors are healthier” - 2022, 2020, 2025
Intersection of Taste and Convenience
  • [SNA478] Compared to twelve months earlier, do you think you are snacking more or less frequently? Please select the answer that best fits - 2023, 2025
  • [SNA204] You state that you are snacking more frequently compared to twelve months earlier. Why do you think this is? Please select all the reasons that apply - 2023, 2025

Files included in this report:

  • FMCG-Gurus-Savory-Food-Authentic-Taste-in-the-Global-Era-Trend-Report-2025.pdf
  • FMCG-Gurus-Savory-Food-Authentic-Taste-in-the-Global-Era-Trend-Report-2025.pptx
  • If you are a user, click here to login and download the report.